What are the responsibilities and job description for the Digital Marketing Manager - Rejuvenation position at Pottery Barn?
Overview of the Manager, Digital Marketing
We are seeking a results-driven Marketing Manager to lead and optimize our digital marketing initiatives. This role is responsible for driving traffic, increasing engagement, and delivering measurable results through effective content strategies across email and paid media. You will support the planning, execution, and optimization of seasonal and evergreen campaigns and manage Rejuvenation’s editorial and content calendars. The ideal candidate is both analytical and creative, with a deep understanding of digital marketing trends, customer behavior and performance metrics.
This is a hyrbid role - 4 days / week onsite in Portland required.
Key Responsibilities
- Develop and implement a comprehensive digital marketing strategy that aligns with Rejuvenation's business goals and drives customer engagement and revenue growth.
- Own the email and digital content calendars to ensure timely and strategic campaign support
- Support key merchandising initiatives by integrating relevant product stories and promotions into marketing campaigns.
- Collaborate with cross-functional teams—including creative, site merchandising, and product—to ensure cohesive and brand-aligned campaigns.
- Plan, create, and execute email marketing campaigns, including promotional, lifecycle, and triggered emails
- Oversee end-to-end email production, including creative briefing, content development, linking, routing, and approvals.
- Prepare and present regular reports on marketing performance, trends, and actionable insights to stakeholders.
- Stay informed about emerging digital marketing trends, tools, and technologies, incorporating innovative practices into the marketing strategy.
- Supervise and mentor the Marketing Coordinator, ensuring the team operates effectively and achieves campaign goals.
Qualifications
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day : where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.
Benefits Just For You
Depending on your position and your location, here are a few highlights of what you might be eligible for :
Your Journey in Continued Learning
WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
