What are the responsibilities and job description for the Director, Brand Marketing - Rejuvenation position at Pottery Barn?
Overview of the Director, Brand Marketing and Content
As the Brand Marketing Director, you’ll be responsible for driving the strategic vision and execution of our brand's marketing strategy. Reporting to the VP of Ecommerce and Marketing, this role will lead a team dedicated to brand positioning, customer engagement, and campaign execution across digital and traditional channels. You will create and manage campaign creation, the editorial and content calendars, and partner cross-functionally with Merchants, Ecommerce and Retail teams to ensure product and channel initiatives are supported through marketing.
This is a hybrid role - 4 days / week onsite in our Portland office required.
Responsibilities
- Develop and Lead Brand Strategy : Shape and implement an integrated brand strategy that aligns with business objectives, market trends, and customer insights. Own the brand voice, positioning, and overall customer experience.
- Campaign Management : Plan, Develop, and Execute marketing campaigns across multiple channels, including digital, social media, print, and in-store. Ensure cohesive brand messaging and drive key performance indicators for each campaign.
- Product Marketing : Partner with Product teams to create and execute marketing strategies that support product launches and lifecycle management. Develop positioning and messaging that highlights product value, features, and benefits tailored to target customer segments.
- Cross-Functional Collaboration : Work closely with Merchandising & Creative teams to ensure brand consistency and support product launches and seasonal branding initiatives. Collaborate with eCommerce and retail leaders to align marketing with traffic and sales strategies.
- Team Leadership : Manage and mentor a team of marketing professionals, providing direction, feedback, and growth opportunities. Foster a collaborative and innovative environment to achieve team goals.
- Analysis and Reporting : Work cross-functionally with Ecommerce and CRM teams to facilitate the analysis and reporting of marketing initiatives as it relates to site traffic and revenue
- Market Insights and Research : Use customer insights and market research to inform marketing strategies. Stay updated on industry trends, competitor activities, and emerging digital tools to maintain the brand's competitive edge.
- Budget Management : Partner with VP and PR lead on brand marketing budget. Ensure resource allocation aligns with strategic priorities, maximizing ROI on all initiatives.
Criteria
Additional Information :
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day : where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.
Benefits Just For You
Depending on your position and your location, here are a few highlights of what you might be eligible for :
Your Journey in Continued Learning
WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
