What are the responsibilities and job description for the Manager, Website Merchandising (Digital Creative), West Elm position at Pottery Barn?
About the Role
Execute the merchandise strategy for the channel product strategy and visual website merchandising strategy for specific product departments and functional areas of website. Execute business strategies and visual merchandise strategies to maximize the drive sales and profit. Identify opportunities and recommend new concepts for the channel to enhance the brand.
This role requires you to be onsite at our Brooklyn, NY office Mon-Thurs, remote on Fridays.
Responsibilities
- Assist in the development of the annual strategy and financial plans of the channel.
- Ensure seasonal product strategies are represented in photography and assets used in marketing; In partnership with Creative leadership, establish directives and prioritization around what’s getting shot when and where
- Location and lifestyle shoot scheduling coordination around sample availability; Ensure photo weeks are scheduled to ensure on time asset readiness
- Regular TBs with Brand merchant teams to review business updates, seasonal photography plans and depictions across marketing to ensure product availability and accuracy
- Proactively communicate timelines and needs with Brand merch partners; photo timelines, sample needs, Airtable updates etc
- Proofing site assets for product accuracy
- Analyze and report out on catalog depictions and demand by spread once pagination is final
- Use channel strategy as reference point for all seasonal planning and work; validate big ideas against channel strategy and make edits or alternate suggestions when appropriate
- Attend seasonal site meetings to ensure that pages being planned have assets to support and vice versa.
- Work with Inventory planning to meet product availability needs.
- Work closely with Internet creative team to develop image, content, features, promos, and landing pages within website to drive product sales.
- Collaborate with creative on site design, layouts, image, and content.
- Participate in eCommerce photography and advises designers and stylist on changes with the creative team.
- Review catalog photography to determine additional photography needs for website.
- Participate in weekly site testing in order to ensure correct presentation and product data integrity.
- Communicate opportunities and findings to cross channel partners.
- Analyze site metrics to connect web behavioral profiles to customer, sales, and merchandising data.
- Review weekly, monthly sales reports.
- Attend key product development meetings.
- Keep abreast of market trends, consumer trends, competition, customer service issues, and eCommerce technology and dynamics.
- Other projects as assigned.
Criteria
Our Culture & Values
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available :
Benefits
Continued Learning
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay for this position is $100,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
LI-TB1
Salary : $100,000
