What are the responsibilities and job description for the Social Media Marketing Manager position at Powder Mountain Resort?
Description
Powder is a year-round resort and real estate development project nestled throughout 12,000 acres in the Wasatch Mountains of Northern Utah. We are striving to be the premier place of being and doing, a destination that fuses outdoor recreation with a cultural and hospitality program that connects visitors with a deeper sense of self and purpose. Our core values come to life in a unique and natural setting of unparalleled beauty.
We’re looking for Big-Hearted Champions Who Pick Up the Trash. If you’re a passionate, caring team player who strives for excellence—and always tries to do the right thing, even when no one is watching—you’ll fit right in at Powder.
We Are:
Big Hearted - Passion, Caring & Warm, Joyful, Generous
Champions - Team - Not Family, Intolerant of Mediocrity, Tenacious, Seeks Feedback
Who Pick Up the Trash - Does What is Best for Powder and Our Guests, Resourceful, Selfless
Our Commitment to Equality:
Together we are one team, not an "us vs. them" mentality. We are focused on being a progressive employer with pay equity, inclusion, while building diverse teams.
Appearance Guidelines:
Well-groomed facial hair, tasteful visible tattoos, and minimal facial piercings are acceptable.
Perks of Joining Our Big-Hearted Champions:
- Health, Vision, Dental Benefits
- 401K Plan and company match
- Employee Assistance Program
- Generous Paid Time Off
- Company provided Life Insurance & Short-Term Disability
- Seasonal Ski & Summer Passes for self, self & dependents Buddy Vouchers
- Life Style Spending Account
- Education Assistance
- UTA Ski Bus Pass and Employee Shuttle Service
- Powder Mountain Retail/Rental Discount and On-Mountain F&B Discounts
- Powder Mountain Snowsports School Discounted Lessons
- Access to Expertvoice.com, Outdoorly.com, Outdoor Prolink and partner discounts.
- Powder Mountain on-snow uniform for specific roles.
- Free On-site Gourmet Employee Lunches
- Flexible and Hybrid Workplace Environment
- New Modern Office with Indoor/Outdoor Meeting Spaces
Job Summary:
Reporting to the Sr. Marketing Manager, this role is responsible for managing the resort’s social media channels, supporting the overall vision for the Powder parent brand, that includes real estate and the emerging art program. The role will focus on the execution of marketing plan strategies across social channels, in collaboration with the marketing and creative teams. This role is also responsible for developing and managing the resort’s influence and athlete programs. This role is onsite 5 days a week at Powder Mountain’s Eden, UT headquarters.
Requirements
Responsibilities:
- Social Media Strategy: Design and execute social media strategy, with a focus on the @powdermountain Instagram channel, to drive the business’ goals and increase brand awareness among target audiences.
- Campaign & Channel Management: Prioritize key campaign development and implementing and evolving our social playbook, and ensure the seasonal milestones and processes account for social needs
- Influencer & Athlete Program: Develop and manage the influencer and athlete programs, developing lasting relationships with key ambassadors for the brand.
- Content Development: Work with internal partners (creative services) and external partners (creators, influencers, athletes, etc.) to develop unique content for social channels.
- Audience Development & Growth: Develop, assess, and refine tactics based on carefully developed KPIs and learnings in order to grow audiences.
- Channel & Campaign Performance Reporting: Report on overall digital channel health and campaign performances on an ongoing basis.
Core Goals:
- Elevate Digital Experience: Elevate the experience for mountain resort guests across all stages of the funnel, from awareness to conversion, while at the resort and after visiting, via social media
- Increase Awareness & Positive Community Sentiment: Work to increase visibility among new audiences for the mountain resort and increase positive community engagement.
- Establish Presence on New Channels: Analyze current social media trends to assess the potential value of new platforms (e.g., TikTok, X, Facebook) and recommend whether to create accounts; define clear goals and strategies for each channel to align with overall marketing objectives.
- Develop Community Engagement Strategy
Qualifications:
- Bachelor’s degree in Marketing, Communications or related field preferred but not required.
- 5 years of experience in social media marketing and communications.
- Experience in the outdoor or ski industry is a plus but not required.
- Passion, in-depth knowledge, understanding and experience with all social media platforms with a focus on Instagram
- Knowledge of key digital management platforms social media (Later), website CMS (Joomilia), website analytics (GA), project management (Asana) etc, a plus.
- Ability to work within and maximize a marketing & communications budget.
- Ability to forecast trends in the ski and outdoor recreation industry.
- High attention to visual and written details.
- Detail and deadline oriented with strong communication skills.
- Great multi-tasking skills and ability to work under pressure.