What are the responsibilities and job description for the Communications Manager position at POWDR?

Location : Killington, Vermont

Killington and Pico Resort is the biggest mountain in the East, home to the most adventure you'll find all year long, and a great place to start, build and grow your career. With seven distinct mountain areas, including Vermont's highest lift-serviced peak, the opportunities are endless throughout the longest ski season in the East, and into the summer with mountain biking, golf and more. Join an enthusiastic team that strives to deliver the best guest experience possible, while taking advantage of all these mountains have to offer. Killington Resort is committed to employee wellness, safety, growth opportunities, and provides a wide variety of resort benefits, including access to our unparalleled playground.

Killington and Pico Mountain are seeking an experienced C ommunications Manager to lead a dynamic team in shaping and executing our brand marketing and communication strategies.

The ideal candidate will possess a deep knowledge of the ski / snowboard industry and mountain culture, as well as the ability to understand and anticipate the needs of internal and external teams to find creative solutions to meet marketing goals and objectives. The ideal candidate will be a strategic leader with a passion for storytelling, managing media relations, digital content, and brand messaging. They will encourage independent decision-making, open communication, collaboration, constructive feedback, and new ideas when mentoring the team, resulting in the most effective group who work together in a flexible, fun, creative and collaborative way.

Compensation and Benefits :

Compensation : Salary, adjusted based on experience
Benefits : This is a full-time, year-round, benefitted position including;

Optional company subsidized medical, dental, vision, flexible spending account, health savings account, employer paid short term disability & long-term disability offerings

401(k) retirement plan (with company match up to 5%)

Paid parental leave

Paid time off, holiday and sick pay

Free season pass for employee / dependents

Privileges at several other resorts

Several discount programs (i.e. food & beverage, retail / rental, friends & family tickets, etc.

Job Summary :

Lead a dynamic team in developing and executing brand marketing and communication strategies internally and externally that drive engagement, media visibility, and guest connection. This role is key in driving engagement, strengthening our brand presence, and ensuring consistent, authentic storytelling in our brand voice(s) across all communication platforms both internally and externally.

Summary of Key Responsibilities :

Responsibilities and essential job functions include but are not limited to the following :

Lead, mentor, and inspire a team of marketing, social media, and communications team members in a fast-paced, creative environment.

Manage project timelines, budgets, and resources to ensure successful execution of marketing and communication strategies.

Develop and implement comprehensive PR and communication strategies that align with Killington and Pico's brand, values, and business goals.

Ensure brand messaging is compelling, consistent, and aligned across all marketing and communication channels.

Develop and execute social media strategies to increase brand awareness and engagement.

Manage and support the social media team to create compelling posts for all 13 platforms, including Facebook, Instagram, X, Indeed, and Tik Toc.

Ensure the team is monitoring social media channels, engage with the audience, and respond to inquiries and comments in a timely manner.

Analyze social media metrics and adjust strategies to improve performance.

Build and maintain relationships with media, influencers, sponsored athletes, community members and other key stakeholders.

Ensure the marketing specialists has the resources needed to prepare and distribute press releases, media kits, and other PR materials.

Coordinate media inquiries and media visits with the communications team.

Utilize a mix of channels, including blog and traditional media, to create awareness of marketing messages, services, and products in an authentic way.

Ensure we have a compelling daily snow / dirt report.

Ensure internal and external communications are consistent and on brand.

Other duties as assigned.

Basic Qualifications :

This position requires an intermediate to advanced ski / snowboard ability

Bachelor's degree in marketing, communications, public relations, journalism, advertising, or a related field .

3-5 years of marketing and / or PR experience ; resort, tourism, or outdoor industry experience preferred.

Strong understanding of digital marketing, social media management, and brand storytelling.

Experience managing social media accounts with high engagement and growth metrics.

Knowledge of Sprout, Cision, Basecamp, Adobe, Canto is a plus.

Experience working directly with influencers and media professionals preferred.

Ability to work weekends, holidays, and outside normal office hours as needed.

Required Knowledge, Skills and Abilities :

Exceptional writing, editing, and communication skills with a strong brand voice.

Confident and effective public speaker.

Positive, can-do attitude with the ability to thrive in a fast-paced environment.

Highly organized and detail-oriented, capable of managing multiple projects simultaneously.

Knowledge of and ability to downhill mountain bike a plus but not required

Able to pitch and execute innovative, next level concepts quickly

Organized, detail-oriented, and able to multitask while remaining communicative

Ability to multi-task, managing multiple projects / activities / directives simultaneously

It is the policy of Killington / Pico Ski Resort Partners, LLC to provide equal opportunity and employment to all staff and applicants. No person shall be discriminated against in any condition of employment because of race, color, religion, ancestry, national origin, sex, sexual orientation, gender identity, place of birth, age, physical or mental condition, or any qualified individual with a disability or veteran status.

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