Digital Merchandising Manager, Amazon

PowerStop stands out as the pioneering force within the automotive aftermarket brake sector. Being part of PowerStop’s team entails becoming a member of a company that is reshaping the industry’s landscape. Join us and become an integral part of a brand that is undergoing remarkable expansion, where you can confidently expect to have the opportunity to contribute significantly to our team’s success. We are continually in search of enthusiastic and achievement-driven individuals who possess the drive and enthusiasm to aid us in achieving our goals. Moreover, we highly value candidates who share a passion for automobiles and a willingness to grasp the industry.

We are seeking a highly motivated and results-driven Digital Merchandising Manager, Amazon to own and optimize our brand presence and performance on Amazon. This role is critical in driving sales and improving conversion rates through strategic site merchandising, compelling content optimization, and close collaboration with internal and external teams. The ideal candidate is a self-starter with a strong understanding of the Amazon marketplace, a passion for e-commerce, and a proven track record of success in optimizing online sales

Essential Duties & Responsibilities:

Conversion Optimization:

• Identify and implement opportunities to improve conversion rates across all Amazon touchpoints, including product detail pages, brand store, and A content. This includes A/B testing, analyzing data, and implementing strategies to enhance product discoverability, click-through rates, and conversion.

Detail Page Optimization:

• Optimize product detail pages for maximum visibility and conversion, including optimizing product titles, bullet points, and images. Monitor and address any product listing issues. Monitor competitor landscape and stay ahead of category trends.
• Execute and maintain product variation strategy across assortment.

Catalog Management:

• Continually monitor the full assortment across all PowerStop Brands and marketplaces to ensure all ASINs are live, tied to the correct SKU, have the correct availability signal, have the correct cost, and are in the correct Vendor Code and/or Drop Ship Code.
• Monitor return rates and address needed PDP/fitment updates, review and remedy Andon Cords, review and remedy compliance issues, and assist in root cause analysis for general buyability issues.

Performance Analysis & Reporting:

• Regular analysis of KPI’s to understand brand health. Use data to inform decision-making and identify areas for improvement.

Brand Store Management:

• Own the strategy and execution of Brand Store updates in collaboration with Marketing & external agency partner. Any changes made to .com be replicated to .ca (and eventually .mx). Monitor and report against store metrics.

Launch Support:

• Set up new ASINs for Amazon.com & Amazon.ca, ensuring correct setup (Vendor Code, Cost, List, etc.)
• Ensure PDP is fully optimized: Title, Images, Bullets, A , Description, KW’s
• Collaborate with the Strategic Account Manager and Ad Agency on launch plan and timing: Vine, Variation, BTR, Campaigns, Coupons, etc.

Canada Paid Spend Management:

• Own advertising strategy and execution for Amazon Canada across SP, SB, SD

Other Operational Functions as Needed:

• Ad hoc projects and other daily tasks to keep the Amazon business optimized across the organization

Key Behaviors:

• Model PowerStop’s core values and behaviors as outlined in the Mission Statement

Safety First - Do The Right Thing - Win as a Team - Focus on the Customer - Act with Urgency - Drive Results

• Treat everyone with respect and dignity, valuing diverse perspectives and experiences.
• Act with honesty, transparency, and ethical behavior in all dealings and maintain the highest standards of integrity.
• Embrace change and proactively adjust to evolving market trends and customer demands, and be flexible in finding innovative solutions.

Qualifications, Knowledge, Skills, and Abilities:

• Bachelor’s degree in Sales or equivalent, required
• 4 years in eCommerce, specifically within the Amazon marketplace
• Proficient in Amazon Vendor Central
• Proven track record of success in optimizing product listings, brand stores, and driving conversion on Amazon
• Understanding of Amazon algorithms, search optimization, and advertising platforms
• Proficient with Microsoft Office suite: Word, PowerPoint, Excel, and Power BI
• Possess strong organizational skills, attention to detail, and the ability to interpret and quantify large sets of data.
• Results-driven with a track record of meeting and exceeding role requirements.
• Ability to adapt to a fast-paced, ever-changing environment.
• Proven ability to pivot seamlessly in response to shifting priorities, ensuring continued strategic focus and high performance in dynamic sales environments.
• Automotive industry experience or a passion for automobiles is a plus
• Proficiency with ACES and PIES data standards.
• Ability to work cross-functionally with content and product teams, advocating for customer needs and content challenges.
• Self-starter with strong problem-solving skills and an innate sense of curiosity.

Equal Opportunity Employer:

All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, sexual orientation, gender identity, disability, veteran status, or national origin.