What are the responsibilities and job description for the Product Manager position at Powerex?
Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.
SUMMARY:
Reporting to the Business Unit Manager, the Product Manager is responsible for determining the business strategy for a specific market within the Industrial Business Unit.Initial business and marketing strategies will be determined based on customer needs, competition, and market potential. Once the key strategies are approved, the Product Manager will work closely with sales managers, distribution partners, end users, and the National Sales Manager to execute the business and marketing strategies.
The Product Manager is responsible for both upstream new product development as well as supporting downstream sales execution. This extends from increasing the profitability and market reach of existing products to developing new products for the company. You will build products from existing ideas and help to develop new ideas based on your industry experience and your contact with customers and prospects.
The product manager must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. It is important for the Product Manager to develop first-hand knowledge of market needs through interaction with original equipment manufacturers, end-users and channel partners. The product manager communicates and coordinates with all areas of the company. You will work with the engineering team to define product release requirements. You will work with marketing communications to define the marketing promotion strategy, helping them understand the product positioning, key benefits, and target customer. The product manager will be measured on successful market adoption and growth.
LOCATION/TERRITORY
Mt. Juliet Tennessee
ESSENTIAL DUTIES:
Understand Voice of Customer
- Attend trade shows and visit end-users to understand market needs and wants
- Conduct research and data-mining of historical sales and end-user applications to identify trends/opportunities
- Become an expert in various compressed air and vacuum end-user applications
- Research competitive environment focusing on competitor’s product, sales and marketing strategies
- Identify growth opportunities through new/existing markets & customers with new/existing products
- Develop tracking metrics to show market penetration and growth
- Develop strategy for improved aftermarket sales capture
Create the multi-year New Product Development pipeline
- Working with sales and the engineering team, develop short-term (1 year) and long term (3 year) product development plans that support the company’s long term plan.
- Develop business cases to initiate NPD efforts by the Engineering team
- Identify scope/features of new products based on market needs and wants
- Work with the engineering team to ensure projects are delivered on time and on budget
Marketing Strategy
- Develop the market pricing for existing and new products to achieve revenue and margin targets
- Create marketing plans for new and existing products
- Train sales organization on product features, applications
- Manage website and literature development and changes
- Identify trade shows to attend and prepare team to maximize opportunities
- Identify and assess partnership opportunities
KNOWLEDGE, SKILLS & EXPERIENCE:
- A BS/BA undergraduate degree is required
- Technical aptitude or Engineering degree is preferred
- 2-5 years of Product Manager experience preferred
- Experience with laboratories, OEMs and/or industrial customers is preferred
- Experience with compressed air or vacuum systems is required
- Experience supporting and/or working with distributors or OEMS serving laboratory, transportation, or industrial clients is preferred.
- CRM experience is preferred
TRAVEL REQUIREMENTS:
Average travel of 30% (i.e. Customer Visits, Tradeshows, etc.)
