What are the responsibilities and job description for the Director of Sales position at PRA Business Events?
Director of Sales
PRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi-sensory attendee journeys to leave a lasting impression.
This position is based in Orlando and enjoys a hybrid remote / in-office schedule, allowing for flexibility based on our client's needs.
Primary Responsibilities
- Determine annual goals and gross profit plans by implementing marketing strategies; analyzing trends and results.
- Manage Regional Sales Managers to ensure goals are achieved.
- Develop and maintain sound employee relations at all levels to include counseling and disciplining employees; planning, monitoring, and appraising job results.
- Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
- Implement national sales programs by developing field sales action plans to ensure generation and growth within assigned territories.
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Oversee "closing" program contracts with problematic clients, qualifying leads and developing program ideas for leads.
- Develop travel budgets and schedules for VP and / or GM's approval as well as monitoring client marketing budget.
- Represent PRA at key association and industry groups through membership to include tradeshows and local networking events to meet potential clients.
- Responsible for remaining current and knowledgeable of industry trends and developments.
- Contribute to team effort by accomplishing related results as needed.
- Perform other duties and responsibilities as required or requested.
Qualifications :
Whether in-person, remote, or hybrid, PRA guides organizations in bringing people together with strategic content, brand engagement and authentic destination experiences. PRA has local teams across the US covering more than 29 top destinations, and a remote execution team who can plan anywhere our clients envision an incomparable meeting or event.
Internally, we have a robust sustainability and social impact program that includes initiatives around carbon reduction, pushing towards zero waste, supporting the American Forest Foundation and PACT-USA, working with our supply chain to ensure we have sustainable and diverse suppliers for client events and a focus on equity, diversity and inclusion. Our plans and projects are ongoing and we are excited with the changes we've made and look forward to the continued and increased impact we will have through these programs and initiatives.
Our Corporate and Incentive Program Planning Capabilities Include :
Creative Event Design Production; Local Excursions; Tours; Teambuilding; Offsite Events; Dine Arounds; Digital Hybrid Programming; Health Safety Logistics; CSR Giveback Initiatives; Sustainable Planning Services; Transportation Logistics; Staffing; Content Creation; Graphic Design Branding; Gifting.
