What are the responsibilities and job description for the Pratt Industries, Inc. is hiring: Creative Director, Marketing in Conyers position at Pratt Industries, Inc.?
OVERVIEW :
The Creative Director position will be part of the Corporate Marketing team and report to the VP, Marketing. The role will be responsible for helping to bring to life Pratt Industries’ brand story and identity as seen through the eyes of important audiences, including customers, business partners and employees (current and potential), among others. This role will also help to creatively showcase and communicate the various capabilities and services offered through Pratt Industries' business divisions and departments. The position will help to continue to build a strong marketing team by leading the creative development process and by directing and mentoring other employees.
Responsibilities may include, but not be limited to :
- Helping to define and create consistent brand visuals to tell the Pratt story across our marketing communications platforms and channels, including websites and digital media, sales assets, employee communications and in person events / meetings, among others.
- Defining scope, timeline and budget of creative projects then managing, delegating and executing as needed to a successful completion—within budget, on time and to stakeholder expectations. Examples include but are not limited to : customer events and meetings, facility tours, sales campaigns, employee recruitment campaigns, multi-channel sponsorship opportunities, product kits and more.
- Managing direct reports as assigned.
- Finding and managing reliable third-party vendors / contractors and services to fill any creative gaps in team capabilities.
- Ensuring that creative projects have a defined and usable end product / purpose that benefit the organization and produce a return on investment, including internal costs (time and bandwidth).
- Thinking strategically to maximize usage and reach of creative work and assets with minimal extra work or cost. For example, cutting down a longer video for social / digital media and website purposes or re-purposing a customer specific campaign to benefit other teams by broadening the audience and reach.
- Acting as a responsive creative partner and lead for marketing requests, including : events, customer meetings, sales campaigns, special projects and recruitment / employee outreach.
- Proactively finding ways to expand our creative offering and services to the larger organization.
- Helping to create an organized system for cataloging projects and assets for easy reference, updates and sharing within the team and across the organization as needed.
EXPERIENCE / EDUCATION
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