What are the responsibilities and job description for the Head of Marketing position at Prava Therapy?
About Prava Therapy
Powered by a passionate team of healthcare veterans and technologists, Prava empowers physical therapists to start and grow thriving private practices through our AI native platform and suite of services. Through our platform, Physical therapists are able to tap into cutting edge technology and large scale referral, administrative and community support, so that providers can enjoy the freedom of choosing when, where and who to work with, while delivering life-changing care.
Position Overview
We are seeking an experienced and driven marketing leader to spearhead our online marketing efforts and drive patient acquisition, brand growth, and engagement. As a key member of the team, you will develop and execute strategic marketing campaigns across digital platforms, analyze performance metrics, and refine strategies for maximum impact.
Responsibilities
- Develop and implement a comprehensive digital marketing strategy to grow Prava Therapy’s online presence and patient base.
- Oversee and optimize campaigns across SEO, PPC, email, social media, and other digital channels.
- Manage and scale performance marketing initiatives to achieve lead generation and conversion goals.
- Collaborate with cross-functional teams, including product, sales, and design, to ensure cohesive branding and messaging.
- Analyze data and prepare performance reports to inform decision-making and campaign improvements.
- Manage external agency relationships and vendor partnerships as needed.
Qualifications