What are the responsibilities and job description for the Account Based Marketing Manager position at Praxent?
A company is looking for an ABM Campaign Manager to execute and optimize account-based marketing campaigns.
Key Responsibilities
Create and execute detailed ABM campaign plans, including project management and content developmentTrack KPIs and make data-driven decisions to optimize campaigns and report on performanceConduct A / B testing and user experience analysis to enhance user engagement and conversion rates
Required Qualifications
Experience in account-based marketing or digital marketingStrong analytical skills for performance optimization and reportingProficiency in CRM management and analytics toolsAbility to develop creative marketing strategies across various platformsFamiliarity with ideal customer profiles and market trends analysis
