Part-Time Marketing Specialist

POSITION SUMMARY:

The Marketing Automation Specialist will be responsible for managing the marketing and automation processes, ensuring that all campaigns and communications are executed smoothly and effectively. This role plays a crucial part in driving client engagement, nurturing prospective clients, supporting both our conversion and revenue goals, as well as supporting our sales team through targeted, data-driven marketing strategies. The ideal candidate will be a highly skilled user of HubSpot, both Marketing and Sales Hubs, and able to provide actionable insights through data analysis.

ABOUT PRECISION LANDSCAPE:

We are an award-winning company, operating locally and growing nationally. Our mission is to help every client maximize their outdoor living experience. We work in many different verticals in the landscape industry, providing residential and commercial services. We strive to see every team member reach their personal, professional, and financial goals through the work we do together. Our core values are the backbone of our business, they guide our hiring process: we are accountable, results oriented, aligned, disciplined, inspirational and transparent.

PERFORMANCE OBJECTIVES:

HubSpot and marketing automation:

• Design and implement automated workflows in HubSpot to optimize lead nurturing, sales alignment, and customer retention.

• Create and manage email campaigns, from template design to deployment, ensuring alignment with marketing objectives.

• Manage and maintain the HubSpot CRM to ensure accurate data tracking, segmentation, and reporting.

Marketing campaign management:

• Manage, monitor and report on the effectiveness of marketing campaigns and workflows to promote the company's value proposition across all marketing channels.

• Execute and manage digital marketing campaigns, directly or through agency outsourcing.

• Plan, create, and schedule engaging content for social media platforms, blog posts, email newsletters, and other marketing materials to build brand awareness and drive lead generation.

Event coordination and outreach:

• Coordinate logistics and promotional activities for community events and trade shows to increase brand visibility.

• Work with internal and external teams to ensure seamless event execution and effective promotional outreach.

Other Responsibilities:

• Support the production of digital and print promotional materials to maintain consistency in branding and messaging.

• Perform other duties as assigned to support overall marketing and company objectives.

KEY COMPETENCIES:

• Understanding of marketing funnels, lead nurturing strategies, and customer lifecycle management

• Proficiency in creating workflows, email campaigns, and performance reports in HubSpot

• Proficiency in Microsoft Office, Google Ads, Google Analytics, Meta Ads and Adobe Illustrator software

• Strong organizational skills and attention to detail

• Ability to prioritize, plan, and work independently

• Able to handle multiple projects and competing deadlines in a fast-paced environment

• Customer service-oriented with a can-do approach

EDUCATION & EXPERIENCE:

• AAS/bachelor’s degree in marketing, Statistics, Business, or related field preferred

• 2 years of experience in marketing automation, CRM, performance marketing, or similar.

PHYSICAL REQUIREMENTS:

• Prolonged periods of sitting at a desk and working on a computer.

• Must be able to lift 15 pounds at times.

BENEFITS:

• Professional Development & Educational Opportunities

• SIMPLE IRA Plan

• PTO

• Company-Sponsored Events

• Paid Volunteer Days

COMMITMENT TO DIVERSITY:

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Precision Landscape recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms within our company and across interactions with clients, candidates, and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @plandscapes.com. Already a Precision Landscape candidate? Please connect directly with your recruiter to discuss this opportunity.

Job Type: Part-time

Pay: $20.00 - $25.00 per hour

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $20 - $25