Ad Operations Manager

At Spectrum, we’re at the forefront of innovation in digital advertising, constantly evolving our strategies to stay ahead of the curve. Whether it's leveraging new tools like ChatGPT to enhance local search visibility or experimenting with the latest video technology to create cutting-edge ad creatives, we're dedicated to redefining what’s possible in the digital marketing space. As we expand our AI-driven lead generation division for home services, we’re seeking an Ad Operations Manager who thrives on developing fresh, impactful ad formats and templates, executing them at scale, and analyzing results to drive performance.

Responsibilities
As an Ad Operations Manager, you will be instrumental in driving creative and strategic initiatives across our ad operations. You’ll have the opportunity to:

• Design and execute high-performing digital ad creatives across various platforms using tools like Adobe Creative Suite and Figma. This includes designing landing pages and other assets to elevate our brand presence across the digital landscape.
• Storyboard and develop compelling video ad content for platforms such as Facebook, ensuring each concept aligns with our campaign objectives. Your expertise in video production will help translate creative ideas into engaging, impactful video ads that resonate with our audience.
• Test, optimize, and scale ad campaigns through strategic planning and experimentation with new formats and templates, driving improvements in ad performance while aligning with our broader revenue goals.
• Lead the execution of programmatic advertising campaigns through DSPs such as Google Ad Manager (GAM), ensuring optimal performance across multiple ad formats. You’ll monitor, troubleshoot, and optimize campaigns to maintain peak performance.
• Oversee the full campaign lifecycle, from setting up and launching campaigns to analyzing and refining them. You'll resolve technical issues, ensure accurate tracking, and ensure compliance with industry standards.
• Analyze data and optimize campaigns at scale, ensuring that every creative, ad format, and strategy is designed to meet business goals. You’ll use data-driven insights to inform creative decisions and improve campaign outcomes.
• Troubleshoot and resolve technical challenges, including ad-serving issues and discrepancies, while ensuring that campaigns run smoothly and deliver maximum revenue.

Some Characteristics That Define You
As an Ad Operations Manager at Spectrum, you will be a multi-faceted contributor, supporting various functions across the company. You bring:

• A passion for experimentation, constantly testing new ideas to push the boundaries of digital marketing.
• A blend of creativity and analytical thinking, capable of designing engaging, high-quality ad content while interpreting performance data to improve outcomes.
• A proactive approach to troubleshooting and problem-solving, ensuring that campaigns are optimized and running at their full potential.

Required Skills and Experience
To succeed in this role, you will bring:

• A Bachelor’s degree in Marketing, Advertising, or a related field.
• 5-6 years of professional experience in digital marketing, ad operations, or a related field, with a focus on creative execution, video production, and campaign optimization.
• Expertise in design and creative tools like Adobe Creative Suite and Figma, including experience designing landing pages, video storyboarding, and executing video ad content.
• Strong proficiency in programmatic advertising tools and ad servers (e.g., Google Ad Manager, DSPs, and analytics platforms).
• A solid understanding of performance metrics and campaign optimization, with a proven ability to scale and drive measurable results across multiple channels.
• A technical mindset, with the ability to troubleshoot and resolve technical ad-serving issues, discrepancies, and performance challenges.