What are the responsibilities and job description for the SEO & PPC Expert position at Preferred Care at Home - Corporate?
We are seeking a highly skilled and results-driven SEO & PPC Expert to join our team in Knoxville, TN. The ideal candidate will have a strong background in search engine optimization (SEO) and pay-per-click (PPC) advertising to help drive targeted traffic, increase conversions, and optimize online performance. This role requires an analytical mindset, creativity, and a deep understanding of digital marketing trends.
Responsibilities:
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Develop and implement effective SEO strategies to improve organic search rankings.
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Conduct keyword research, competitor analysis, and on-page/off-page optimization.
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Create and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
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Monitor and analyze website traffic, search rankings, and campaign performance using tools like Google Analytics and SEMrush.
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Optimize ad copy, landing pages, and bidding strategies to maximize ROI.
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Collaborate with the content and web development teams to improve website usability and SEO best practices.
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Stay up-to-date with industry trends, algorithm changes, and emerging digital marketing tools.
Qualifications:
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Proven experience in SEO and PPC campaign management.
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Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Google Ads.
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Strong understanding of link-building strategies and technical SEO.
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Experience with A/B testing, conversion rate optimization, and retargeting.
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Excellent analytical and problem-solving skills.
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Strong communication and reporting abilities.
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Ability to work independently and manage multiple projects efficiently.
Preferred Qualifications:
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Google Ads and/or Google Analytics certifications.
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Experience in local SEO strategies and optimizing for Google My Business.
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Background in eCommerce, lead generation, or B2B marketing.
Salary: 60k
If you are passionate about digital marketing, have a track record of driving successful SEO and PPC campaigns, and enjoy collaborative and innovative team culture, we’d love to hear from you!
