Digital Marketing Specialist

We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of various online marketing channels. This role will focus on both internal marketing (employee engagement, internal communications) and external marketing (brand awareness, social media).

Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple platforms.
• Create engaging content for websites, blogs, social media, and email campaigns.
• Conduct keyword research and optimize website content for SEO to improve organic search rankings.
• Analyze performance metrics using analytics tools to assess the effectiveness of campaigns and make data-driven decisions.
• Utilize social media marketing techniques to increase brand visibility and engage with target audiences.
• Implement marketing automation tools to streamline processes and improve lead nurturing efforts.
• Collaborate with cross-functional teams to ensure cohesive messaging across all digital channels.
• Stay updated on industry trends, tools, and best practices in digital marketing.

Qualifications

• Proven experience in digital marketing with a focus on content creation, copywriting, SEO, SEM, Google Ads, and social media marketing.
• Familiarity with analytics tools such as Google Analytics to track campaign performance.
• Experience with WordPress or similar content management systems for website management.
• Strong understanding of marketing automation tools and their application in lead generation.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work independently as well as collaboratively within a team environment.
• Creative mindset with the ability to think outside the box when developing marketing strategies.
• A degree in Marketing, Communications, or a related field

Join us in shaping our digital presence and driving our brand forward!