Vice President Marketing

Rooted in over two decades of professional skincare expertise, our client was founded by a passionate and highly skilled medical esthetician dedicated to transforming skin and empowering individuals to love the skin they’re in. They have earned a trusted reputation for delivering science-backed, results-driven products and treatments that support long-term skin health and beauty.

As they enter a new era of growth, our client is seeking a visionary Marketing Leader to shape the next evolution of their brand. This pivotal role will build upon their rich legacy, innovative product portfolio, cutting-edge aesthetic institution and meaningful give-back programs to elevate their presence and influence within the professional skincare industry.

If you thrive in a culture that embraces a growth mindset, where continuous learning, team empowerment and purposeful innovation are at the forefront—this could be a opportunity for you.

The ideal candidate will bring a deep understanding of strategic marketing, a passion for skincare and the leadership to build upon our client's strong foundation while propelling the brand forward. You will partner closely with the Executive team to craft and execute a forward-thinking marketing strategy that amplifies brand equity, drives revenue and fosters enduring customer loyalty.

Key Responsibilities

Brand Strategy & Evolution

• Evaluate brand heritage to uncover unique strengths, market opportunities and areas for differentiation within the professional skincare category.
• Develop a compelling brand strategy that reinforces core values, drives relevance in the market and resonates deeply with estheticians, dermatologists and spa professionals.
• Elevate the brand voice and narrative to authentically reflect the legacy, innovation and commitment to quality across all platforms.

Campaigns & Marketing Execution

• Lead the development and execution of integrated marketing campaigns that increase visibility, build awareness and drive conversion across B2B and B2C audiences.
• Define and implement a comprehensive go-to-market strategy, including influencer partnerships, digital activations and high-impact promotional initiatives.
• Partner with the sales team to support tradeshows, enhance brand presence and create marketing toolkits that drive new client acquisition and sell-through.

Client Engagement & Education

• Strengthen client value by optimizing loyalty programs, increasing retention and delivering education-based marketing tools.
• Collaborate with the Education team to create content strategies that drive engagement, support training initiatives and reinforce brand authority.
• Provide ongoing marketing support to spa and professional partners to help them successfully promote and retail products.

Product & Innovation Support

• Identify gaps in the product portfolio and develop marketing strategies that support innovation and new product introductions.
• Conduct competitive analysis and align marketing initiatives with emerging trends and evolving client needs.
• Support global expansion by developing go-to-market strategies, toolkits, and assets for international distributors and partners.

Team Leadership & Culture

• Mentor and develop the marketing team by identifying growth opportunities and fostering a collaborative, high-performance culture.
• Champion continuous learning by promoting curiosity, adaptability, and innovation throughout the organization.

Analytics & Budgeting

• Oversee marketing analytics and performance tracking to guide strategic decisions and optimize brand impact.
• Collaborate with the President to manage the annual marketing budget, ensuring smart allocation of resources and strong ROI across initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 12–15 years of progressive marketing leadership experience within the professional skincare, spa, dermatology or medical aesthetics industries.
• Proven track record of driving brand and revenue growth in an entrepreneurial or high-performance environment.
• Expertise in both B2B and B2C strategy, with a deep understanding of professional and medical skincare markets.
• Demonstrated ability to lead cross-functional teams, build strategic campaigns and deliver measurable business impact.
• Strong analytical mindset with a results-oriented approach to decision-making and optimization.
• Experience managing and allocating marketing budgets to support long-term growth.
• Deep understanding of trends, client behavior and market dynamics within the professional beauty industry.
• Passion for education, innovation, and creating meaningful value for skincare professionals and their clients.