Social Media Marketing Specialist

Description

Summary

Social Media Marketing Specialist will work closely with the Premier Health marketing team to administer content on social media platforms for multiple brands and clients. This position will need to have excellent communication skills, attention to detail skills, and the ability to work on other cross marketing projects.

Essential Duties and Responsibilities

• Knowledgeable of all social media channels and strategies.
• Responsible for administering, gathering, and scheduling engaging content that increases followers, likes, and ultimately traffic and conversions on Facebook and Instagram.
• Ability to manage and adapt to 15 brands when managing social media.
• Ability to work with multiple clients to ensure their brand needs are being met. 
• Create content calendars for multiple brands as well as working on automated marketing platforms.
• Work with our Digital Marketing Specialist, Marketing Coordinator and Graphic Designer to develop original, creative content representing the voice of each brand we manage.
• Generate, edit, publish and share engaging content consistently (e.g. original text, photos, videos and news)
• Manage brand reputation on social media pages including responding to direct messages, comments, and posts in a way that embodies our company values.
• Create measurable paid social advertisements that are on brand, strategy and budget
• Plan and monitor paid social media campaigns across platforms
• Measure the department’s KPI’s versus the success of all posts and campaigns
• Compile and analyze data on a monthly basis
• Regularly research and evaluate current and future social media trends.
• Ability to be organized and manage multiple priorities and ability to diagnose process and project needs.
• Work with other departments to brainstorm, plan, and implement social campaigns.
• Attention to detail – identify and correct all grammatical, punctuation, and spelling errors.
• Absolute adherence to deadlines, client approvals, and communication skills. 
• Expected to work on other cross marketing functions including community events, print, mass media, digital marketing, and public relations as well with the team.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

To perform the job successfully, an individual should demonstrate the following competencies:

• Technical Skills - Strives to continuously build knowledge and skills; shares expertise with others.
• Customer Service - Responds promptly to customer needs.
• Interpersonal Skills - Maintains confidentiality.
• Oral Communication - Responds well to questions; participates in meetings.
• Written Communication - Presents numerical data effectively.
• Teamwork - Balances team and individual responsibilities; contributes to building a positive team spirit.
• Quality Management - Demonstrates accuracy and thoroughness.
• Business Acumen - Understands business implications of decisions; displays orientation to profitability.
• Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
• Diversity - Promotes a harassment-free environment.
• Ethics - Keeps commitments; works with integrity and ethically; upholds organizational values.
• Organizational Support - Follows policies and procedures.
• Judgment - Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
• Motivation - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles.
• Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; organizes or schedules other people and their tasks.
• Professionalism - Reacts well under pressure; accepts responsibility for own actions; follows through on commitments.
• Quality - Monitors own work to ensure quality.
• Adaptability - Changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
• Dependability - Keeps commitments; commits to long hours of work when necessary to reach goals.

Education and/or Experience Bachelor’s degree in Marketing or related field or equivalent experience.1-2 years of experience.

Language Skills Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Reasoning Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills To perform this job successfully, an individual should have intermediate knowledge of Microsoft Office products- Word, PowerPoint. Advanced knowledge in Excel.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel; reach with hands and arms and talk or hear. The employee may be required to occasionally lift, push, or pull up to 50 pounds. 

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet to moderate. The employee may be exposed to infectious or contagious diseases and a variety of electromechanical hazards. The employee may also handle emergency and/or crisis situations. 

The above job description is intended to describe the general nature and level of work being performed in the described position. This document is not intended to be an exhaustive list of all position duties and skills required of the individual classified in this position.