What are the responsibilities and job description for the Manager, Partnership Marketing position at Premier Lacrosse League PLL?
ABOUT
The Premier Lacrosse League is a North American outdoor professional lacrosse league featuring the world’s 200 best players. The Premier Lacrosse League was co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, and is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, The Chernin Group, Arctos Sports Partners, Creative Artists Agency (CAA) and other leading sports and media executives, entrepreneurs and investors. PLL games are distributed through an exclusive media-rights agreement with ESPN. The league has partnered with blue chip brands, such as Ticketmaster, Whirlpool, Cash App, Gatorade, Champion and Progressive.
COMPANY VALUES
- Stay grounded
- Think critically
- Encourage creativity
- Persevere through the noise
- Operate like an owner
- Be helpful
ROLE SPECIFICS
The Premier Lacrosse League is seeking a Manager, Partnership Marketing to lead the management, activation, and development of impactful marketing/media platforms for select PLL and WLL (Women’s Lacrosse League) partners. Reporting to a Director of Partnership Marketing, the candidate will be required to work externally and cross functionally on a daily basis to execute impactful sports marketing initiatives. This person will have experience managing partnerships across multiple industry categories from on-boarding through activation and renewal.
Role to be located in the Torrance, CA HQ or New York, NY office.
RESPONSIBILITIES
- Ownership and management of national partnerships across PLL’s current and developing suite of sponsorship assets (including select WLL partnerships)
- Develop and present annual partnership recaps, quarterly reports, and key data analysis to partner executive leadership
- Identify and develop upsell and renewal packages around PLL partnership offerings in collaboration with larger sponsorship team
- Develop new ideas that deliver against partner marketing and league objectives and drive revenue growth
- Execute details of partnership activations across all platforms with collaboration and oversight from a Director of Partnership Marketing
- Lead assigned annual strategic projects (internal & external) such as: broadcast integration, game presentation, hospitality, on-site activations, etc.
- Think critically to create and develop innovative partnership platforms
- Run weekly update calls with both external partners (moderate complexity, including endemic brands) and cross-functional internal departments
- Travel regularly to PLL events and ensure proper execution of on-site activations
- Coordinate event hospitality during the PLL season, including ticketing, VIP suites/catering and client experiences
- Manage entering and maintaining accurate partnership data within a CRM tool
REQUIREMENTS & QUALIFICATIONS
- Bachelor’s Degree
- 3-5 years of experience working in client management
- Agency, sports property or brand experience
- Experience managing and renewing significant marketing partnerships
- Regular user of CRM, spreadsheet, word processing, and project management tools
- Deep understanding of the sports sponsorship landscape
- Strategic thinker that can manage both short term and long term projects simultaneously
- Comfortable interacting with external parties/partners on a day-to-day basis
- Strong organization skills to track partnership asset fulfillment
- Passion for the mission and values of the PLL
- Encourages creativity while developing new activation opportunities that unlock revenue growth
- Operates like an owner
- Thinks critically, especially regarding how leveraging partner assets can help the PLL grow
- Perseveres through the noise, with outstanding attention to detail
- Be Helpful: understand cross-departmental touchpoints of partnership management and help other departments, just as they help our team
- Willing and excited to travel weekends throughout the summer during the PLL season
COMPENSATION
- $70,000 - $80,000 Base Salary
- Based on the candidate’s experience and seniority
- The total compensation package includes Commission and Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Unlimited PTO, and Paid Parental Leave
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Salary : $70,000 - $80,000
