National Sales Manager

Job Summary

Premier Marine is a family-owned and operated company with a mission to become the best premium pontoon brand. We are looking for a National Sales Manager to lead the strategy and execution of the sales plan, which will drive profitable growth for both Premier and our dealer network. Premier Marine is an entrepreneurial, rapidly growing, people-first organization seeking the right leader with a combination of strong business acumen and critical industry experience to build the internal sales team and critical sales processes. The ideal candidate will be a strategic, passionate, and collaborative leader with experience building strong relationships and driving results in an independent dealer network.

Essential Job Functions

Sales Strategy and Execution

• Develop and implement a national sales strategy to meet or exceed revenue and market share objectives
• Analyze market trends and the competitive landscape to identify potential risks and growth opportunities
• Forecast sales goals and budget resources to align with corporate objectives

Team Leadership and Development

• Recruit, train, and mentor a high-performing sales team to build and maintain strong dealer and customer relationships
• Establish clear performance metrics and regularly review team achievements
• Foster a culture of collaboration, accountability, and innovation within the sales team

Dealer and Customer Management

• Build and maintain strong relationships with dealers, distributors, and other stakeholders in the marine industry
• Negotiate contracts and manage pricing strategies to ensure profitability and market competitiveness
• Serve as the primary point of contact for high-level customer concerns and escalations

Marketing and Brand Alignment

• Collaborate with the marketing team to align sales efforts with brand positioning and promotional campaigns
• Represent the company at national trade shows, industry events, and dealer meetings

Operational Excellence

• Maintain accurate sales forecasts, pipelines, and performance reports using CRM tools
• Work cross-functionally with production, supply chain, and customer service teams to ensure timely delivery and exceptional service
• Ensure compliance with all company policies, industry standards, and regulatory requirements

Required Skills/Abilities:

• Deep understanding of the marine industry, dealer networks, and market dynamics
• Strong leadership and team development capabilities
• Must understand the importance of trust-based relationships
• Demonstrated ability to build and manage a dynamic dealer network
• Exceptional communication, organization, negotiation, and interpersonal skills
• Strategic thinker who is reliant upon a data-driven, yet willing to utilize a hands-on approach
• Willingness to travel extensively (up to 50% of the time) to meet with team members and dealers, and attend industry events

Critical Requirements:

• Education: Bachelor’s degree in Business preferred; equivalent industry-related experience, in lieu of degree, will be considered.
• Proven track record building effective teams and delivering exceptional sales results
• Experience Required: 7 years’ experience in dealer channel business is preferred