Join our Team at Premier Orthopaedics!
Title : Senior Marketing Specialist
Location : Newtown Square, King of Prussia, PA
Schedule : Full-time. Hybrid, Day shift.
About Us :
Premier is a leading orthopedic practice committed to diagnosing and treating a wide range of orthopedic injuries and conditions. We operate in over 50 locations and have more than 70 physicians dedicated to providing exceptional care across the Greater Philadelphia area. With a team of nearly 1,000 employees, we thrive in a supportive environment that prioritizes collaboration and patient satisfaction.
What We Offer :
- Comprehensive Benefits : Enjoy medical, vision, and dental plans, 100% employer-paid life insurance, and a generous 401(k) match.
- Work-Life Balance : Generous paid sick and vacation time, plus 7 paid holidays each year.
- Flexible Work Hours : Embrace a hybrid work schedule that supports your lifestyle.
- Career Growth : Excellent opportunities for professional development and advancement.
- Employee Rewards : Participate in our employee referral reward program and celebrate your contributions.
ESSENTIAL FUNCTIONS
Strategic Planning & ExecutionWork with Marketing Director to develop and implement comprehensive marketing strategies to achieve business objectives.
Collaborate with cross-functional teams with the company to ensure alignment with broader business goals.Represent marketing, branding and communications, and related projects by collaborating with key external stakeholders to develop and coordinate marketing project management plans, execution plans, task lists, calendars, and timelines;Campaign ManagementWith the direction of the Marketing Director, manage multi-channel marketing campaigns, including digital, social media, email, and content marketing.Create and manage campaign timelines, budgets, and deliverables.
Manages the development, production, and distribution of promotional and collateral materials to support co-management marketing programs;Assists in establishing and maintaining consistent corporate image throughout service lines, promotional materials, and eventsAssists and sometimes leads planning and coordination of events related to referring provider offices throughout Premier and Philadelphia Hand to Shoulder CenterContent & BrandingEnsure consistent brand messaging and visual identity across all marketing channels.
Oversee the creation of compelling marketing materials, including blogs, videos, presentations, and advertisements.Works in conjunction with Marketing Director to ensure appropriate content that is relevant to the audiences on Premier and Philadelphia Hand to Shoulder Center Internet sites;Data Analysis & OptimizationCommunicate with vendor and report on key performance metrics for campaigns and initiatives.
Use insights to optimize campaign performance and recommend data-driven improvements.Collaborate with compliance and operations to ensure guidelines and processes are managed appropriately and effectively;Market Research & InsightsConduct competitive analysis and stay updated on industry trends.
Identify target audience insights to inform marketing strategiesExecutes marketing programs to achieve stated objectives regarding revenue, profitability, and market share;QUALIFICATIONS :
Bachelor's degree in communications, marketing, project management, or related field required.3-5 years of healthcare background / marketing experience required.Business and management principles involved in strategic planning, leadership, and marketing initiatives.Extremely organized and efficient work style, attention to detail, and ability to work under pressure and adhere to deadlines are a must.Effective communicator and writer, and strong project management / priority management.Proficiency in Word, Excel, PowerPoint, Adobe Acrobat, Website Content Management, graph, and chart design.Ability to set priorities concerning multiple projects and requests.Ability to interact with staff, management, providers, community partners, and referring physicians.Ability to identify issues and recommend solutions, organize and analyze information.
