Content Marketing Specialist

Content Marketing Specialist

Location: Onsite in Export, PA or Las Vegas, NV (Open to remote candidates in other locations)

Hours/Week: Full Time/Non-Exempt

Rate: $26.00-$33.00 per hour DOE

Job Summary:

APG designs, develops, manufactures, wholesales and retails aftermarket parts and technology for race and off-road enthusiast all over the world. We are looking for a passionate, creative, and technically-savvy Content Marketing Specialist to join our team. If you thrive in a fast-paced environment and have a mix of skills in content creation, customer interaction, and digital marketing, we want to hear from you!

Key Responsibilities:

• Website Management: Update and maintain product information on the company website.
• Social Media Interaction: Assist with engaging and interacting with customers on social media channels.
• Content Creation: Edit product listings and descriptions to ensure accuracy and appeal.
• Brand Collaboration: Work closely with the marketing team to develop and maintain a consistent brand voice across all platforms.
• Email Marketing & Blogs: Draft and execute product emails and blog content to keep our customers informed and engaged.
• Assist in the development and execution of marketing campaigns across various channels.
• Develop digital marketing content and assets, and help to manage the organization’s social media accounts, and websites.
• Collaborate with marketing team on content creation for social media platforms and website updates.
• Design and maintain marketing and communications materials, including (but not limited to) flyers, business cards, brochures, graphics, organizational SWAG, and paid advertisements
• Develop written content, including, but not limited to, blog posts, newsletter articles, customer success stories.
• Efficiently manage file storage to ensure easy access to marketing assets
• Other duties and responsibilities as needed

Your work environment:

• Requires sitting or standing for extended periods
• Requires frequent computer use
• Requires regular communications with others via phone, email, and in-person conversations
• Requires repetitive motions and movement
• Requires strict attention and adherence to deadlines
• Requires infrequent work outdoors
• Requires packing and moving boxes, including stooping, bending, pushing, and lifting up to 30 lbs.

Required Skills & Experience:

• Passionate about customer interaction and building strong, lasting relationships with audiences.
• Hands-on experience with content creation and content management.
• Familiarity with Shopify backend and website management.
• Solid understanding of digital and social media marketing strategies.
• General copywriting abilities with attention to detail.
• Knowledge of the automotive aftermarket industry is preferred, with a particular interest in Subaru or Honda being a plus.
• Experience in technical customer service and technical sales is a plus.
• Basic graphic design skills to assist with marketing materials.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

We offer a full benefits package for eligible employees including:

• Medical, dental, and health insurance
• 401k with company match & immediate vesting
• PTO (Paid Time Off)
• Short term and Long-Term Disability
• Life Insurance and more!

Aftermarket Performance Group (APG) is a fast-growing leader in the automotive enthusiast industry. The company is divided into two divisions – Truck and Off-road and Automotive. The Truck and Off-road division focus on the wholesale distribution and direct-to-consumer segments within diesel performance (Premier Performance Products, Truck Tech), Jeep and Off-road (Northridge4x4), Off-road Truck (Stage 3 Motorsports, TrailRecon, PRL Motorsports, Adams Driveshaft), and Manufacturing/Proprietary Brands (Grimm Off-road). The Automotive division includes Wholesale (Launch Distribution), compact performance (RallySport Direct, SubiSpeed, FTSpeed) and Manufacturing/Proprietary Brands.

Candidates must pass a pre-employment background check, and a drug test where applicable, for safety related positions upon hire (please note, not all charges disqualify you from employment).

APG is an equal opportunity employer. This job description is subject to change without notice. This description is intended to explain the general nature and level of work being performed by people assigned to this position. It is not intended to be an entire list of all activities, tasks and skills required of people in this position.