What are the responsibilities and job description for the Segment Marketing Manager position at Preqin?
Description
The Segment Marketing Manager is key to developing and executing the marketing plan set for our General Partner target audience, being responsible for the deliveries of marketing campaigns and projects that drive demand generation to support the sales pipeline.
Reporting to the AVP, Segment Marketing, this role also supports the business unit (BU) looking after our General Partner customer base by executing our go-to-market plans and supporting the growth of the BU.
What you’ll be doing:
- Developing and executing demand generation campaigns that drive opportunities supporting the sales pipeline, using multiple marketing channels (emails, paid media, social media, webinars, etc.)
- Developing and maintaining a series of always-on campaigns leveraging marketing automation to engage our target audience across the buyer journey, from top to bottom of the funnel and beyond
- Developing and executing go to market plans that support the launch of new products and features by working closely with our Product team
- Identifying, recommending, and pursuing new marketing tactics to reach specific target audiences within our segment by working in partnership with Sales and other Marketing teams
- Supporting sales enablement initiatives by working closely with Sales teams across the organisation to create new and maintain existing sales collateral, enable training, and collaborate on campaigns
- Analysing and reporting results of marketing campaigns and projects to internal stakeholders, to measure impacts on KPIs
What you’ll bring to us:
- Experience with multi-channel marketing campaigns, including paid media and digital events
- Experience with marketing automation solutions – Account Engagement/Salesforce preferably
- Written and verbal communication skills – key for campaign execution and reporting
- Analytical and problem-solving skills – key for ideation of new initiatives
- Project management skills – key to manage multiple projects at the same time and meet deadlines
Why join us?
About Us
You will be joining the world’s leading data and insights provider for the alternative assets market. We empower the global financial community with critical information and leading analytics solutions to help them make faster and smarter investment decisions, and to make them with confidence. A forward-thinking company, we lead our industry through innovation. We trust in the power of data, and we use it to increase transparency in alternatives. We believe that access to information leads to more investment in the ideas and infrastructure that build strong communities.
Our Culture
We centre our culture in our teams members growth, sparking their curiosity and fuelling their career adventures. We celebrate and recognise contribution, high performance and strong collaborative behaviours. We’re building and growing our learning programs, frameworks and tools to help people thrive and it's an exciting time to join us. We support our internal communities and donate our time, knowledge and support to the communities that surround our offices globally.
Equal opportunities
Preqin is an equal opportunity employer, with diversity at the heart of our business. It is the policy of Preqin to ensure equal employment and consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, marital status, gender identity or expression, national origin, age, disability, pregnancy, veteran status, genetic information, socioeconomic status, political affiliation, or any other basis prohibited by applicable law.
About Preqin
You will be joining the world’s leading data and insights provider for the alternative assets market. We empower the global financial community with critical information and leading analytics solutions to help them make faster and smarter investment decisions, and to make them with confidence. A forward-thinking company, we lead our industry through innovation. We trust in the power of data, and we use it to increase transparency in alternatives. We believe that access to information leads to more investment in the ideas and infrastructure that build strong communities.
