What are the responsibilities and job description for the Account Executive position at Prescott Newspapers Inc?
Position Summary:
Develops, sells, services, and creates advertising in the publications and products within the geographic territory assigned by and under the direction of management.
Essential Functions:
1. Makes regular, timely outside sales calls on both established and prospective accounts. Performs required amount of cold calls weekly as set by management and submits daily call sheets.
2. Maintains an updated filing system on active and inactive accounts and uses it daily to ensure contact is made on a regular basis.
3. Picks up and processes all ads for the publication(s) according to deadline and, if necessary, design ads.
4. Proofreads advertising for the publication(s) before it appears in print and online to ensure a final product meets with the approval of the account. Delivers tear sheets to advertisers.
5. Computes cost of advertising and takes payment from the customer. Completes all paperwork accurately associated with placement and billing of advertising. Assists accounting in making collection calls on accounts in the 60-90 day for payment as necessary.
6. Keeps informed of advertising rates, policies, and procedures of WNI and adheres to WNI’s credit policy.
7. Negotiates advertising contracts with customers.
8. Participates in weekly sales meetings. Represents the company at community events.
9. Keeps abreast of similar competition and advertising trends in the marketplace and communicates them to management. Bring to the attention of management any problems that occur in a sales territory so they may be handled in the best and proper manner.
10. Maintains a successful working relationship with other WNI locations and continually supports the newspaper in all departments.
11. Exceeds customers’ expectations in a courteous and professional manner. A customer is anyone who contributes directly or indirectly to the revenues of the organization.
12. Basic knowledge of office equipment including computers, email, fax machines, scanners, and copiers.