What are the responsibilities and job description for the Marketing Analyst (Lifecycle)(Remote) position at PriceLabs?
About the Role :
All potential applicants are encouraged to scroll through and read the complete job description before applying.
We are seeking a talented and experienced Lifecycle Analyst to join our dynamic demand generation team. The ideal candidate will have a strong aptitude for segmenting a large B2B subscriber base, creating targeted cohorts, and nurturing these users through compelling email campaigns. This role is crucial in driving customer engagement, conversion, retention, and reactivation through strategic lifecycle marketing initiatives. Key Responsibilities :
- Subscriber Segmentation : Analyze and segment the existing subscriber base to identify key cohorts based on behavior, demographics, and engagement levels.
- Cohort Creation : Develop and manage distinct customer cohorts to tailor marketing strategies that align with their specific needs and preferences.
- Email Campaign Development : Design, write, and execute compelling email marketing campaigns aimed at nurturing subscribers through the customer journey. Develop a deep understanding of our existing product offerings and new features.
- Lifecycle Strategy : Develop and implement lifecycle marketing strategies to enhance customer experience, drive conversions, increase retention rates, and reactivate churned customers.
- A / B Testing : Conduct A / B testing on email campaigns to optimize subject lines, tonality, content, layout, and send times for maximum engagement.
- Performance Analysis : Monitor and analyze the performance of lifecycle marketing initiatives using key metrics such as open rates, click-through rates, goal conversion rates, bounce rates, and unsubscribe rates.
- Cross-Functional Collaboration : Work closely with product, product marketing, and content teams to ensure alignment on messaging and goals across all customer touchpoints.
- Market Research : Stay updated with industry trends and best practices in lifecycle marketing to continuously improve strategies.
- Customer Data Management : Utilize tools such as Google BigQuery, Hightouch, and Customer.io to manage subscriber data effectively and ensure data integrity for accurate segmentation and targeting.
About You :
How to Apply for This Position : Please fill out the form with the required details. If your profile is shortlisted, our team will reach out to you via email. If you don't find the emails in your inbox, please check your spam folder. About PriceLabs : PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL. Our platform helps individual hosts and hospitality professionals optimize their pricing and revenue management, adapting to changing market trends and occupancy levels.With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size, with prices automatically uploaded to preferred channels.Every day, we price over 400,000 listings globally across 150 countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine.Our customer base grew 10x since 2019 and in 2022 :
We continue to grow exponentially backed by a strong team to take us to the next level. Why Join PriceLabs?
PriceLabs is an equal-opportunity employer. We are committed to providing equal opportunity in all aspects of employment. We do not discriminate based on race, colour, religious creed, national origin, ancestry, sex, age, veteran status, marital status or physical challenges.
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Remote working / work at home options are available for this role.
