Optics Marketing Manager

About Us

Primary Arms Optics designs and manufactures high-performance scopes, red dots, and other optical products trusted by professionals and enthusiasts worldwide. With a reputation for cutting-edge reticle technology and durable, dependable construction, we lead the market in delivering value without compromise. Every optic and accessory are engineered to exceed expectations and backed by our renowned lifetime warranty.

Job Overview

Primary Arms Optics (PAO) is seeking a proactive and organized Optics Marketing Manager to support the sales division by driving cross-department collaboration, ensuring timely execution of marketing deliverables that align with sales team goals, and managing product packaging processes. This role requires experience managing projects with a focus on aligning marketing efforts to support sales goals and ensuring all deliverables are completed on time and accurately.

Key Responsibilities

• Sales Support and Initiative Management:
• Track and ensure completion of all sales initiatives, aligning with sales targets and timelines.
• Collaborate closely with the sales team to understand project priorities and objectives.
• Work with teams to develop strong POP material programs for the sales team to grow and develop market presence.
• Collaborate with the design team to create impactful POP materials (displays, signage, brochures, catalogs, manuals) that support sales efforts and enhance brand visibility in retail stores.
• Meet with Sales management regularly to determine overall direction and identify opportunities to capture market share from a marketing perspective.
• Cross Department Communication:
• Serve as the primary point of contact between sales, marketing, product development, and design teams.
• Facilitate clear and effective communication across departments to ensure alignment and progress.
• Packaging Coordination:
• Manage all aspects of PAO product packaging development and revisions.
• Coordinate with design teams to ensure packaging meets brand standards and regulatory requirements.
• Ensure packaging aligns with sales strategies and timelines.
• Accountability and Deliverable Management:
• Hold departments accountable for timely delivery of key product information including MPNs, UPCs, weights, and dimensions.
• Implement systems to track and report on the progress of deliverables.
• Process Optimization:
• Identify areas for process improvement in project workflows to increase efficiency and reduce delays.
• Develop and implement tools to streamline operations.
  

Qualifications

• 3 years of experience managing projects, preferably within a marketing or sales-driven organization.
• Digital marketing experience
• Strong data analysis and reporting experience.
• Strong organizational and multitasking skills with a focus on detail and accuracy.
• Excellent communication and interpersonal skills for effective cross-department collaboration.
• Proficiency in project management software (e.g., Asana, Trello, Monday.com).
• Experience in the outdoor, sporting goods, or optics industry is a plus.
  
  

Key Competencies:

• Results-driven mindset with a focus on supporting sales success.
• Strong problem-solving abilities and proactive issue resolution.
• Ability to manage multiple projects and deadlines simultaneously.
  
  

Benefits:

• Competitive salary and benefits package.
• Opportunity for professional growth in a dynamic and expanding company.