What are the responsibilities and job description for the Digital Content & Marketing Coordinator position at Primary Health Care Center of Dade?
Digital Content & Marketing Coordinator
Join Our Mission-Driven Team!
At Primary Healthcare Centers, we are dedicated to delivering high-quality, compassionate healthcare to underserved communities. We believe in breaking down barriers to care and ensuring that every individual has access to the medical services they need. As a Digital Content & Marketing Coordinator , you will play a vital role in amplifying our mission, connecting with patients, and fostering community engagement through innovative and impactful digital storytelling.
This position may have remote work requirements and is subject to all current CMS vaccine mandates.
Key Responsibilities :
- Develop and implement dynamic social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to engage with patients, community partners, and stakeholders.
- Create and curate compelling digital content, including graphics, videos, blogs, and newsletters, to raise awareness and promote our healthcare services.
- Manage and monitor social media accounts, responding to inquiries, comments, and messages with professionalism and empathy.
- Oversee and maintain the organization's website, ensuring accessibility, up-to-date content, and an engaging user experience.
- Manage Google accounts, including monitoring and responding to reviews, optimizing Google My Business listings, and improving search visibility.
- Collaborate with internal teams to align marketing efforts with organizational goals, patient outreach initiatives, and public health campaigns.
- Plan and execute digital marketing campaigns to promote services, events, and educational initiatives while maintaining consistent branding and messaging.
- Analyze social media, website, and digital marketing performance using analytics tools to drive engagement and continuous improvement.
- Coordinate with external vendors, designers, and media partners for promotional materials and campaign execution.
- Support community outreach efforts, including health fairs, patient education initiatives, and public health awareness events.
- Stay informed on industry trends, emerging digital marketing strategies, and best practices to enhance outreach efforts.
Qualifications :
To succeed in this role, you should be passionate about using digital platforms to drive meaningful engagement and support community health initiatives.
Required :
Preferred :
Why Join Us?
By joining our team, you will be part of a compassionate organization that is making a difference in the lives of individuals and families every day. Your work will directly contribute to expanding access to healthcare and strengthening the well-being of our community.
Ready to Make an Impact?
Salary : $20 - $28
