What are the responsibilities and job description for the Director of Marketing position at Primary Recruiting Services?
Title :
Director of MarketingAddress :
Indianapolis, INSchedule :
Fully OnsiteSalary :
140,000 - $155,000Bonus :
Annual bonus potentialBenefits :
Medical, Dental, Vision, PTO, Paid holidays, 401(K) traditional & Roth options, Employee Stock Purchase Plan, and Employee Home Purchase PlanDepartment :
Marketing
What You'll Be Doing : Develop and implement strategic marketing plans to support sales growth, revenue targets, and long-term business goals.Oversee marketing budgets, track key performance indicators (KPIs), and analyze return on investment for all marketing activities.Manage marketing campaigns by delegating projects to appropriate teams at both local and corporate levels.Plan and evaluate marketing strategies across key channels, including digital, social media, consumer events, and Realtor engagements.Collaborate with senior leadership to define product positioning, pricing strategies, and promotional plans.Conduct market research to identify growth opportunities, assess competitive landscape, and propose innovative solutions to leverage emerging trends and technologies.Coordinate with the Corporate Marketing team to develop and execute advertising and promotional activities across various platforms, including print, digital, and direct mail.Monitor competitive activities, gain market insights, and identify potential new markets and development opportunities.Build and maintain strong relationships with industry influencers and strategic partners.Ensure consistent brand messaging and corporate image across all product lines, marketing materials, and events.Oversee the preparation of marketing activity reports and present strategic insights to executive leadership.Lead special projects as needed and adapt marketing strategies to respond to dynamic market conditions.What We're Looking For :
Bachelor's degree in Marketing, Communications, or a related field
Minimum 5 years of experience in marketing, ideally in the home building / construction industry.
Strategic thinker with strong analytical and problem-solving abilities.
Exceptional communication and leadership skills with the ability to engage and influence senior executives.???????Strong organizational skills and the ability to manage multiple projects simultaneously.
Salary : $140,000 - $155,000
