What are the responsibilities and job description for the Director of Marketing and Business Development position at Prime Healthcare?
Overview
Join an award-winning team of dedicated professionals committed to our core values of quality, compassion, and community! Saint Michael's Medical Center, a member of Prime Healthcare, offers incredible opportunities to expand your horizons and be part of a community dedicated to making a difference.
Established by the Franciscan Sisters of the Poor in 1867, Saint Michael's Medical Center is a 358-bed regional tertiary-care, teaching, and research center in the heart of Newark's business and educational district and is accredited by The Joint Commission. Combining state-of-the-art technology, the latest diagnostic and therapeutic procedures, leading-edge research, and a network of highly qualified physicians, nurses, and allied health professionals, the hospital provides top-quality health care services delivered with compassionate care.
The first medical institution in New Jersey to perform open-heart surgery, and the first to develop a cardiac catheterization program, Saint Michael's Medical Center is home to the Heart and Vascular Institute, which offers a comprehensive array of innovative cardiac treatments and procedures. Learn more at www.smmcnj.com .
Responsibilities
The Director of Business Development and Marketing organizes, directs, and is responsible for all aspects of business development and marketing communications; including development, implementation, monitoring, updating, and ongoing analyzation of the organization's strategic business development and marketing plan. In partnership with the CEO, the director is responsible for growth of the hospital's admissions, clinical program and service line development, business planning, physician relations, community relations, marketing, communications, post-acute strategy and development, and senior outreach. Responsible for creating and / or implementing tracking mechanisms to track increases in volume, growth, and revenue by program, service line, and / or physician. Responsible for media relations, website, and social media strategy.
Qualifications
Education and Work Experience
- Bachelor's Degree in Marketing, Business (Development), Communications, or related field required
- At least 7 years in related field (business development and / or marketing, communications, PR) required
- At least 2 years of healthcare management experience required
- Minimum 2 years of experience in acute care setting strongly preferred; post-acute experience a plus.
- Experience with project / program management strongly preferred
- Knowledge and experience in program planning, organization, implementation, and operations. This should include responsibility for strategic planning, marketing, media relations, communications, business development, and market research.
- Strong communication and leadership skills required
- Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.
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