What are the responsibilities and job description for the B2B Marketing Manager position at Prime Robotics?
Are you a hands-on creative and strategic marketing professional passionate about shaping the future of warehouse robotics automation? Join our team as the B2B Marketing Manager and play a pivotal role in driving our go-to-market strategy, empowering our sales team, and showcasing our innovative solutions. If you thrive in a dynamic, fast-paced environment and have a proven record of accomplishment of creating impactful marketing campaigns, sales tools, and event strategies, we would love to hear from you! This position reports to the Chief Operations Officer (COO).
Responsibilities :
- Oversee Prime Robotics' marketing efforts (from creative, to content, to operations, to digital, to product)
- Lead development of the marketing strategy to create effective plans focused on generating leads and demand for Prime Robotics to grow the pipeline
- Understand key performance metrics and tracking tools for competitor analysis, campaign results, consumer trends, and translate results into actionable insights, reporting weekly, monthly, and quarterly
- Spearhead the execution of marketing campaigns, including segmentation, testing, tracking, results reporting, analyses, and recommendations
- Provide marketing and pipelines points of views to leadership and executive management team
- Support sales objectives to grow the customer base with sales enablement, sales operations, sequencing, and email campaigns
- Optimize the MarTech Stack against B2B best practices to realize optimizations in marketing and business spend
- Train sales on marketing tech stack and best practices, as needed (ZoomInfo, HubSpot, etc.)
- Manage conception, development, and implementation of marketing plans and strategy and promotional programs to drive qualified leads that convert to customers
- Manage conception, development, and implementation of trade shows, conventions, and conferences, prepare engaging displays and collateral, and provide post-event reports and analysis
- Design, create, and execute content marketing strategy and editorial calendar and produce high-quality content
- Create and execute promotional and lead generation campaigns
- Oversee marketing contractors responsible for various segments or projects (content, search engine optimization, advertising, email, branding, PR, social media)
- Leverage website, content, social media, and SEO to promote the company's products and solutions
Requirements
Salary :
110,000-130,000 depending on experience
Travel : 10% or less annually
The Location :
Benefits
Why Join Us :
The People : We consider the people at Prime Robotics to be the strength of our company. Prime Robotics is a great place to learn and work, and we look forward to your contributions in fueling our growth and optimizing our client's automation needs.
The Benefits :
We take care of our team and provide great benefits :
The Process :
Apply to the role highlighting how your qualifications match this position
If it seems like a potential fit, we will setup a call to discuss your experience and this position
During the interview process you will interview with team members over MS Team and finalists will interview at our headquarters.
The Company :
Prime Robotics is a leading global automation company serving the Logistics, Manufacturing and E-Commerce industries. We develop cutting-edge solutions that are innovative, productive, and scalable. Our mission is to accelerate supply chain logistics via best -in-class robotic solutions. We are in a startup mode, which means we are looking for someone with an entrepreneurial spirit who can tackle obstacles and not allow roadblocks, large or small to get in the way or slow down our processes. Is that you?
Prime Robotics is proud to be an EEOE, M / F / D / V, and we are committed to diversity both in practice and spirit at the corporate level.
Prime Robotics participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
Unfortunately, we are not able to support Visa sponsorship at this time.
