Social Media Content Creator and Publicist

Are you an aspiring digital storyteller passionate about making an impact? We’re looking for a Social Media Content Creator and Project Manager to join our team and elevate our clients’ brands through strategic content and dynamic storytelling. In this role, you’ll work closely with seasoned marketing and public relations professionals, gaining valuable industry insights while delivering meaningful results for a diverse mix of clients. From supporting public health campaigns to driving engagement for cultural venues, this is fast-paced, rewarding work that truly makes a difference.

Why Join Us?

Located in the heart of downtown Troy’s vibrant creative community, our office on Monument Square offers the best of both worlds: a collaborative in-office experience with the flexibility of a hybrid work model. We believe in balance, creativity, and the power of teamwork. Expect a supportive environment, growth opportunities, and the chance to work on projects that truly inspire.

What You’ll Do:

• Support Senior Staff: Assist with administrative duties and provide reliable support to senior team members.
• Bring Campaigns to Life: Support and execute client marketing strategies through engaging content across social media, email, and web channels.
• Create Captivating Content: Develop and curate impactful content for social media, email blasts, and website copy.
• Engage Through Writing: Craft compelling copy for marketing materials, including social media, brochures, and websites.
• Visual Storytelling: If you have video filming and editing skills, that’s a big plus but not required! Bring stories to life through video content.
• Get Involved in Events: Coordinate and attend community events, press conferences, and client gatherings to drive engagement.

And yes, you’ll also get to challenge Kelly to beat her high score on the agency’s Pac-Man arcade game!

Qualifications:

We’re looking for a passionate and motivated team member with the following qualifications:

• Education: Relevant college degree in Marketing, Communications, Public Relations, Digital Media, or a related field.
• Portfolio: A portfolio, personal website, or work samples showcasing your skills in social media, content creation, and digital storytelling.
• Experience: Prior experience or internship in social media, public relations, digital marketing, or a similar field is preferred.
• Attention to Detail: Strong attention to detail and commitment to accuracy, especially when creating content or supporting senior staff. This is really important.
• Communication: Excellent written and verbal communication skills, with the ability to adapt your tone for different audiences.
• Organizational Skills: Ability to multitask, meet deadlines, and manage time effectively in a fast-paced environment. This is also huge. 

Skills:

To succeed in this role, you should bring a combination of organizational, creative, and technical skills, including:

• Content Creation Tools: Proficiency in Canva and familiarity with the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Social Media Platforms: Knowledge of key social media platforms (Instagram, Facebook, Twitter, LinkedIn) and scheduling tools.
• Writing and Editing: Strong writing and editing skills for a range of formats, from social media posts to press releases. We embrace AI as a work tool but use it cautiously. 
• Creativity and Storytelling: Ability to craft engaging, visually appealing content that resonates with diverse audiences.
• Basic Video Production: Familiarity with video creation and editing tools like Canva, iMovie or Adobe Premiere (a plus).
• Project Management: Strong organizational skills to handle multiple projects and deadlines simultaneously. Supporting senior staff with research and administrative tasks.

What We Offer:

• Hybrid Work Environment – Blend in-office collaboration with remote flexibility
• Paid Holidays
• Health Insurance Available – We will cover a portion of your individual healthcare insurance expense, we offer CDPHP. 
• Professional Development – Coverage of networking and professional development fees to help you grow
• Convenient and Free Parking – Enjoy hassle-free commutes with paid parking