What are the responsibilities and job description for the Director of Marketing position at Primecare Home Care Services Inc?
ABOUT FLOURNOY HEALTH SYSTEMS :
Flournoy Health Systems is committed to expanding its impact beyond serving only seniors and individuals with disabilities. Our mission is to make healthcare more accessible, equitable, and convenient for all by specializing in in-home care, support, and resources. By leveraging proven systems across multiple organizations, we aim to deliver cost-effective solutions that maximize human capital, systems, and resources. As we continue to evolve, Flournoy Health Systems will serve as a hub for innovative healthcare services, driving positive outcomes and improving quality of life for the communities we serve.
Position Overview :
The Director of Marketing at Flournoy Health Systems is a strategic leader responsible for shaping and executing a dynamic marketing strategy to drive organizational growth, elevate brand visibility, and enhance client acquisition. This role is pivotal in aligning marketing initiatives with the company’s vision and operational goals while fostering innovation and collaboration.
Key Responsibilities :
Develop and execute a comprehensive marketing strategy that supports organizational growth, enhances brand visibility, and drives client acquisition.
Manage digital marketing campaigns, social media presence, content creation, and SEO / SEM initiatives to maximize online engagement.
Collaborate with cross-functional teams (Growth Team, Operations, Revenue etc.) to align marketing efforts with organizational goals.
Analyze market trends, competitor strategies, and customer insights to inform marketing plans.
Oversee the production of marketing materials, ensuring consistent branding across all platforms.
Lead a team of marketing professionals, providing mentorship and fostering a collaborative environment.
Measure the ROI of marketing efforts, presenting monthly reports to senior leadership.
Build partnerships with external agencies or media outlets to expand the company’s reach.
Qualifications :
Education : Bachelor’s degree or certification in Marketing, Business, Communications, Project Management or a related field.
Experience :
Minimum of 5-7 years in a marketing leadership role, preferably in healthcare or service industries.
Proven track record of successfully launching campaigns and increasing brand awareness.
Skills :
Exceptional communication and interpersonal skills.
Proficiency in marketing tools (Go Highlevel, ClickFunnels, HubSpot, Google Analytics) and social media platforms.
Strong analytical skills for data-driven decision-making.
Creative thinking and problem-solving abilities.
Ability to work effectively in a team and independently.
Working Conditions :
Hybrid work model available after 90 days, requiring 3 days in-office and 2 days remote.
A highly collaborative office culture with open communication and team-building activities.
Encouragement of work-life balance with tech-forward solutions to optimize workflow.
Travel Requirements :
Must be willing to travel up to 25% of the time for events, conferences, or branch office support.
Flexible schedule to accommodate occasional overnight or weekend travel.
Flexible work from home options available.
This agency is independently owned and operated. Your application will go directly to the agency, and all hiring decisions will be made by the management of this agency. All inquiries about employment at this agency should be made directly to the agency location, and not to Home Care Evolution Corporate.
