Director of Marketing

Job Description

Job Description

ABOUT FLOURNOY HEALTH SYSTEMS :

Flournoy Health Systems is committed to expanding its impact beyond serving only seniors and individuals with disabilities. Our mission is to make healthcare more accessible, equitable, and convenient for all by specializing in in-home care, support, and resources. By leveraging proven systems across multiple organizations, we aim to deliver cost-effective solutions that maximize human capital, systems, and resources. As we continue to evolve, Flournoy Health Systems will serve as a hub for innovative healthcare services, driving positive outcomes and improving quality of life for the communities we serve.

Position Overview :

The Director of Marketing at Flournoy Health Systems is a strategic leader responsible for shaping and executing a dynamic marketing strategy to drive organizational growth, elevate brand visibility, and enhance client acquisition. This role is pivotal in aligning marketing initiatives with the companys vision and operational goals while fostering innovation and collaboration.

Key Responsibilities :

• Develop and execute a comprehensive marketing strategy that supports organizational growth, enhances brand visibility, and drives client acquisition.
• Manage digital marketing campaigns, social media presence, content creation, and SEO / SEM initiatives to maximize online engagement.
• Collaborate with cross-functional teams (Growth Team, Operations, Revenue etc.) to align marketing efforts with organizational goals.
• Analyze market trends, competitor strategies, and customer insights to inform marketing plans.
• Oversee the production of marketing materials, ensuring consistent branding across all platforms.
• Lead a team of marketing professionals, providing mentorship and fostering a collaborative environment.
• Measure the ROI of marketing efforts, presenting monthly reports to senior leadership.
• Build partnerships with external agencies or media outlets to expand the companys reach.

Qualifications :

Minimum of 5-7 years in a marketing leadership role, preferably in healthcare or service industries.

Exceptional communication and interpersonal skills.

Working Conditions :

Travel Requirements :

Flexible work from home options available.