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Health Coach Marketer Job at Primecare Home Care Services in Augusta

Primecare Home Care Services
Augusta, GA Full Time
POSTED ON 3/27/2025
AVAILABLE BEFORE 4/22/2025

Position Summary : Under the direction and supervision of the Executive Director, the Health Coach implements branding and marketing strategies and coaching that support Just Care Home Care Services and its Field Training Offices.

Caregiving is hard – Health Coaches help. The Health Coach supports family caregivers and their care recipients through a combination of empathy, technology, and proven methods of care. This individual provides dedicated support, education, and guidance to caregivers, giving them tools and confidence to enable better care for loved ones at home. Support and resources are provided via telephony and digital chat technology, using evidence-based methods of care that address both healthcare and social needs.

Key Responsibilities :

  • Engage, motivate, coach, and educate caregivers via phone and digital technology.
  • Assess caregiver and care recipient needs; coach and empower caregivers to develop and achieve goals.
  • Conduct minimum monthly check-ins (or as needed).
  • In collaboration with key stakeholders, determine caregiver and client eligibility and efficiently move families into service.
  • Track and manage program referrals / participation to support state and company growth, providing program-specific information as needed.
  • Research opportunities for referral to external supports and services.
  • Actively recruit new SFC members and create brand presence throughout your assigned area.
  • Communicate with key referral sources, case managers, physician offices, and hospitals to spread the word about SFC and service their members.
  • Document and report on coaching activity, focusing on quality and outcomes; make recommendations as appropriate.
  • Collaborate with consumers & caregivers to complete QA compliance items (virtual home visits, 30-day care plan reviews, 6-month annual reviews, etc.).
  • Escalate issues when appropriate to the coaching manager as it pertains to consumer changes in status.

Required Qualifications :

  • 2 years of experience in case management, with a focus on working with elderly and disabled individuals.
  • Exceptional active listening and communication skills, paired with strong empathy.
  • Tech-savvy, comfortable using and teaching others to use mobile apps to enhance caregiving support.
  • Strong multitasking abilities in a multi-system environment, with proficiency in Microsoft Office and case management tools.
  • Able to thrive in a fast-paced, start-up environment, demonstrating flexibility and adaptability.
  • Sales experience and the ability to build relationships and maintain pipelines with referral sources and clients.
  • Must live within the Augusta, GA area to effectively engage with local families and service providers.
  • Preferred Qualifications :

  • Prior experience as a CNA, Home Health Marketer, or Health Coach.
  • Experience working in home-based care settings.
  • A Bachelor’s degree in a related field (Social Work, Behavioral Health preferred) or equivalent work experience.
  • Proficiency with case management tools and digital technologies.
  • Flexible work from home options available.

    This agency is independently owned and operated. Your application will go directly to the agency, and all hiring decisions will be made by the management of this agency. All inquiries about employment at this agency should be made directly to the agency location, and not to Home Care Evolution Corporate.

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