What are the responsibilities and job description for the Home Care Marketer position at Primecare Home Care Services?

Job Description

About Just Care Home Care :

Just Care Home Care is a boutique home care agency dedicated to providing personalized, compassionate care that enhances the quality of life for our clients. We prioritize compassion in every interaction, ensuring clients feel understood, respected, and comforted by our empathetic team. With a strong commitment to integrity, we uphold the highest ethical standards, promoting transparency, honesty, and accountability in all our relationships. Our approach also focuses on empowerment, involving clients and their families in care decisions to encourage independence and preserve dignity. At Just Care Home Care, we are committed to being a trusted partner, fostering autonomy and enhancing well-being through our compassionate, ethical, and empowering care.

Position Summary :

Under the direction and supervision of the Executive Director, the Health Coach implements branding, marketing strategies and coaching that support Just Care Home Care Services and its Field Training Offices. The Health Coach supports family caregivers and their care recipients through a combination of empathy, technology, and proven methods of care. This individual provides dedicated support, education, and guidance to caregivers, giving them tools and confidence to enable better care for loved ones at home. Support and resources are provided via phone and digital chat technology, using evidence based methods of care that address both health care and social needs.

Working environment :

75% of this job will be performed outside of the office and working in the community.

Responsibilities :

Drive client growth and aid client retention to increase client base.
Actively recruit new SFC members, create brand presence through lunch and learns, events and community engagement throughout your assigned area.
Support clients eligible for the Elderly and Disabled Waiver Program (EDWP), ensuring they receive in-home and community-based services as an alternative to nursing home care.
Work to lower hospitalization rates by effectively managing caregiver communication and addressing medical needs.
Engage, motivate, coach, and educate caregivers via phone and digital technology
Assess (virtually and / or in-person home visits) caregiver and care recipient needs; coach and empower caregivers to develop and achieve goals
Virtually conduct check-ins on a monthly or as needed basis. Bi-annual IDT meetings.
Track and manage program referrals / participation to support state and company growth, providing program specific information as needed.
Research opportunities for referral to external supports and services.
Communicate with key referral sources, case managers, physician offices, and hospitals to spread word about SFC and to service their members.
Document and report on coaching activity with a focus on quality and outcomes; make recommendations as appropriate.
Collaborate with consumers & caregivers to complete QA compliance items on a monthly basis.
Escalate issues when appropriate to the Executive Director as it pertains to consumer changes in status.

Day-to-Day Activities :

Conduct community visits and marketing efforts.

Collaborate with case managers and caregivers to manage referrals and ensure EDWP services are coordinated effectively.

Manage documentation in the EMR and maintain accurate records.

Facilitate new client admissions and oversee the referral process.

Communicate changes such as services placed on hold, client discharges, and resumption of services after hospital discharges.

Ensure seamless transitions for clients through effective collaboration with caregivers and case managers.

Place yard signs and maintain reliable transportation for outreach efforts.

Build relationships with case management companies, churches, elderly living facilities, and housing authorities to strengthen referral networks.

Qualifications :

2 years of experience in home health marketing, case management, health coaching and / or experience working with elderly and disabled.

Ability to build relationships and grow client base.

Excellent customer service skills

Excellent oral and written communication skills

High School diploma or equivalent

Prior experience working with clients in a home based setting is preferred.

Exceptional active listening skills with strong empathy.

Tech savvy with comfort using (and teaching others to use) mobile apps.

Ability to multitask in a multi system environment; proficiency with Microsoft Office required.

Thrives in a fast paced, start-up environment.

Bilingual is a plus (Spanish).

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