What are the responsibilities and job description for the Business Development Lead position at Principle Business Enterprises, Inc?
Join a team that changes lives
Principle Business Enterprises, Inc. (PBE) is a family run, values-driven organization with big hearts and true passion about what we do. Celebrating over 60 years of service to the healthcare field and over 30 years as a pioneer in the development of incontinence and moisture management solutions, we're living our mission to improve the lives of caregivers, those who wear our products and our workforce. Our commitment includes innovative and life-changing products; positive partnerships with customers and suppliers; wellbeing programs that support our Associates and their families; and community support.
We offer excellent health benefits including free access to onsite and a local health clinic, paid personal and vacation time, an annual profit-sharing bonus, a 401k plan with a company match, company-paid disability and life insurance, and more. We also offer many perks that recognize our associates’ hard work and allow them to have fun! We are a safe and clean manufacturing plant looking for respectful, team-oriented candidates that have a great work ethic and thrive in a fast-paced environment focused on safety, continuous improvement and producing quality products that help the lives of others.
Position Summary:- Develop and execute a proactive strategy to expand our presence within Long Term Care communities.
- Identify, engage, and cultivate relationships with key decision-makers, including LTC administrators, procurement teams, and corporate buyers.
- Establish a structured account management framework to transition passive sales into actively managed, high-growth accounts.
- Analyze current LTC customer data to identify expansion opportunities within existing communities and potential new partnerships.
- Assess the current sales approach, market positioning, and competitive landscape to identify areas for growth.
- Develop and recommend a go-to-market strategy for Long Term Care sales, including market segmentation, outreach strategies, and key differentiators.
- Define the resources and investments needed to scale LTC (and complimentary segments) sales efforts effectively.
- Collaborate with marketing, product, and operational teams to align sales initiatives with broader corporate objectives.
- Track and analyze key performance indicators (KPIs) to measure growth and adjust strategies as needed.
- Other responsibilities as assigned.
- 5 years of experience in business development, sales, or strategic growth roles within the Long Term Care, healthcare, or senior living sectors.
- Proven track record of developing and executing sales strategies that drive revenue growth.
- Strong understanding of the Long Term Care industry, procurement processes, and decision-making structures.
- Ability to analyze data, identify trends, and translate insights into actionable strategies.
- Experience in account management, relationship building and consultative selling with corporate healthcare clients.
- Self-motivated, strategic thinker with the ability to work independently and collaborate cross-functionally.
- Excellent communication, negotiation, and presentation skills.
- Excellent organizational skills
- Proficient in MS Office (Word, Excel, PowerPoint, and Outlook) and CRM
- While performing the duties of this job, the associate is regularly required to sit, walk and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment; reach with hands and arms lift up to 30 pounds
- Ability to travel up to 30%
