Content & Communications Strategist

Priority Sports & Entertainment, a full-service Sports Management and Marketing firm is currently seeking a Content & Communications Strategist to join their team and contribute to all areas of media, strategic vision creation, and branding initiatives for their NFL, NBA, NIL and Coaching clientele.

Requirements:

-       Bachelor’s Degree, preferably in Communications, Marketing, or Journalism

-       3 years work experience in the content and digital marketing industry (sports background preferred)

-       A substantial network of contacts

-       A strong level of expertise in all aspects of social media

-       Graphic design and video editing experience (Adobe Suite, Canva, CapCut, etc.)

-       Ability and strong interest in keeping up with trends in sports media, social media, and culture

-       Professional and effective interpersonal communication and written skills

-       Willingness to take ownership of duties and follow through on all assignments

-       A team player who thrives in a collaborative, team environment

-       Experience using a camera to capture content a plus

-       Flexibility to work extra hours during the work week and some weekends, if needed

-       In house, Chicago-based position (no exceptions)

Responsibilities:

Media Relations

-       Work closely with the marketing department to create and implement client-centric PR/exposure initiatives and campaigns. Will be expected to manage this entire process from beginning (an idea) to end (execution of idea, coverage from media outlets, etc.)

-       Grow relationships with all social media contacts (Meta, X, TikTok, YouTube, Snapchat) and international, national, and local media outlets within the sports industry and beyond

-       Write compelling pitches, press releases and bios to help garner more exposure for our NFL, NBA and NIL athletes, Coaches and Influencers

-       Look for opportunities to bring more exposure to the Priority Sports brand as a reputable leader in the sports representation and marketing world

-       Facilitate interview requests from radio stations, websites, magazines, podcasts, etc.

-       Aid clients in media promotion around community events, camps, etc.

-       Actively look for opportunities to generate revenue for our clients in the media space

Content Strategy and Digital

-       Manage and create original and unique content for all of the agency’s social media platforms and website

-       Monitor all individual clients’ social media accounts

-       Craft and manage pointed clients’ content calendars

-       Educate new clients on how to increase followers  

-       Work directly with clients on all social media initiatives, providing trouble-shooting, guidance and education (help raise followers, hacking issues, troubleshooting, etc.)

-       Service marketing department in social media related deals (branded posts, collecting analytics, caption creation etc.)

-       Collect and analyze social performance metrics

General

-       Maintain, update and edit recruiting materials prepared in InDesign and Photoshop

-       Collaborate in branding strategies for Priority Sports and our clients