What are the responsibilities and job description for the Marketing Director position at PRISM Aesthetics?
Marketing Director – PRISM Aesthetics (Fayetteville & Rogers, AR)
About PRISM Aesthetics
PRISM Aesthetics is a premier medical spa with locations in Fayetteville and Rogers, AR, specializing in aesthetic and functional medicine treatments, including neurotoxins, fillers, lasers, weight loss programs, and hormone therapy. We are dedicated to empowering confidence through expert care, cutting-edge technology, and personalized treatment plans.
As we continue to grow, we are seeking a Marketing Director to lead and expand our marketing efforts, ensuring our brand remains at the forefront of the medical aesthetics industry in Northwest Arkansas.
Position Overview
We are looking for a highly motivated and strategic Marketing Director to manage and execute all marketing initiatives for PRISM Aesthetics. This individual will be responsible for SEO strategy, paid advertising, community outreach, social media management, and overall marketing vision for both our Fayetteville and Rogers locations.
The ideal candidate is results-driven, experienced in digital marketing for medical spas or healthcare businesses, and passionate about growing a brand through innovative marketing strategies and community engagement.
Key Responsibilities
Digital Marketing & SEO
- Develop and implement a comprehensive SEO strategy to improve website ranking and increase organic traffic.
- Oversee Google Ads, Facebook Ads, and other paid advertising campaigns, ensuring maximum ROI.
- Optimize website content, landing pages, and blog articles to align with SEO best practices.
- Track and analyze website traffic, conversions, and marketing performance, adjusting strategies as needed.
Branding & Vision
- Develop and maintain a consistent brand voice and aesthetic across all marketing channels.
- Identify emerging trends in medical aesthetics marketing and implement innovative strategies to keep PRISM Aesthetics ahead of the competition.
- Create compelling marketing materials, including brochures, flyers, and in-clinic branding.
Social Media & Content Creation
- Oversee and manage social media strategy, ensuring high engagement and brand awareness.
- Coordinate content creation (graphics, videos, blogs, and email campaigns) to drive client engagement and retention.
- Partner with PRISM Aesthetics’ medical team to create educational and promotional content that showcases treatments and services.
Community Outreach & Event Marketing
- Develop and execute community engagement initiatives, including partnerships with local businesses, influencers, and events.
- Organize and promote open houses, patient appreciation events, and educational workshops to increase brand visibility.
- Build relationships with local physicians’ offices and wellness businesses to drive referrals for our weight loss and functional medicine programs.
Marketing Analytics & Performance
- Monitor KPIs and marketing performance metrics, providing reports and insights to leadership.
- Utilize CRM and marketing automation tools to improve client retention and acquisition strategies.
- Adjust marketing strategies based on data-driven insights and patient feedback.
Qualifications
✔ Bachelor’s degree in Marketing, Business, or a related field (Required)
✔Minimum 2 years of marketing experience (Medical spa, healthcare, beauty or wellness industry preferred)
✔Strong understanding of SEO, PPC advertising, Google Ads, and social media marketing
✔Experience with graphic design tools (Canva, Adobe Suite) and website management (WordPress, Shopify, or similar platforms)
✔Knowledge of email marketing platforms (Klaviyo, Mailchimp, or similar)
✔Strong analytical and strategic planning skills
✔Experience with event marketing, community outreach, and influencer partnerships
✔Excellent communication and project management skills
Compensation & Benefits
- Competitive salary with benefits (Based on experience)
- In-person position split between Fayetteville & Rogers, AR
- Access to employee discounts on treatments and services
- Room for growth in a rapidly expanding company
Job Type: Full-time
Pay: From $57,240.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 2 years (Preferred)
Ability to Commute:
- Rogers, AR 72758 (Preferred)
Ability to Relocate:
- Rogers, AR 72758: Relocate before starting work (Required)
Work Location: In person
Salary : $57,240