What are the responsibilities and job description for the Digital Marketing Specialist position at Prism Analytics?
Job Title: Digital Marketing Specialist
Company: Prism Analytics
Job Summary:
We are seeking a motivated and creative Digital Marketing Specialist to join our team. The ideal candidate will play a key role in driving brand growth through social media, optimizing our website for search engines, and collaborating closely with our Sales Development Representatives (SDR) and sales teams.
Key Responsibilities:
- Develop and execute social media strategies to enhance brand awareness and engagement.
- Manage and optimize website activities, ensuring a user-friendly experience and effective conversion paths.
- Implement SEO best practices to improve organic search visibility and drive traffic to our website.
- Collaborate with the SDR and sales teams to align marketing efforts with sales goals and initiatives.
- Analyze and report on digital marketing performance metrics, providing insights for continuous improvement.
- Create and curate engaging content for various digital platforms, including blogs and social media.
- Stay updated on industry trends and emerging digital marketing tools and techniques.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 3-4 years of experience in digital marketing, with a focus on social media and SEO.
- Strong understanding of digital marketing concepts and best practices.
- Proficient in using social media platforms and analytics tools.
- Excellent communication and collaboration skills.
- Ability to work independently and as part of a team.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- A dynamic and supportive work environment
How to Apply:
Interested candidates should submit their resume and a cover letter to hr@prism-analytics.org