What are the responsibilities and job description for the Consumer Marketing Manager position at PRISMATIK DENTALCRAFT, INC.?
Essential Functions :
- Drives organic social media and influencer strategy, including research, planning, and building campaigns to drive top-of-funnel activity for downstream conversion. Builds and executes plans to increase brand awareness and customer acquisition.
- Collaborates with management to execute and report organic marketing campaigns across the funnel for channels including social media, website, events, blog, email, landing pages and others.
- Creates and executes a community management plan for social media and review sites.
- Identifies and pitches influencers for brand partnerships and leads the execution of campaigns to raise the visibility of product with target audiences.
- Manages and maintains marketing content calendar inclusive of marketing milestones, product milestones, seasonal holidays / observances, sports seasons, and related data integral to strategic planning.
- Researches and monitors trends, competitive activity, and consumer preferences to support strategic planning.
- Develops creative briefs and guides creative direction to meet objectives for campaigns, including print, digital, video assets and other outputs.
- Collaborates with creative and analytic team members to implement and report on marketing campaigns.
- Manages content and updates for customer and internal touch points, document business processes, and provide reporting support.
- Collaborates with internal partners to facilitate consistent brand experience from direct-to-consumer (D2C) and business-to-business (B2B) brand.
Education and Experience :
Pay range : $69,000.00 to $92,000.00 / yr
Salary : $69,000 - $92,000
