What are the responsibilities and job description for the Marketing Manager position at Private Jet Center?
Marketing Manager
The Marketing Manager will be responsible for developing and executing the strategic marketing and growth plan for Private Jet Center (PJC) with a focus on increasing brand awareness across all media channels.
Key Roles and Responsibilities:
· Develop and execute comprehensive marketing strategies to drive growth, focusing on both customer acquisition and retention.
· Plan and ensure consistent brand positioning across all marketing platforms and media while identifying new marketing opportunities.
· Lead digital marketing initiatives, including website management, content marketing, search engine optimization (SEO), as well as social media platforms.
· Utilize analytics to measure and report on campaign performance and effectiveness and adjust strategies as needed.
· Develop targeted campaigns aimed at individual and corporate clients emphasizing PJC's services.
· Collaborate with creative partners and the sales team to develop marketing materials including photography, video, print materials and digital.
· Collaborate with human resources to create employer branding and candidate attraction campaigns through PJC's website and recruiting materials.
· Lead or assist in public relations efforts including press releases, media interviews, and crisis management if necessary.
Deliverables:
· Strong communication and drive for results.
· Relationship building and negotiation skills.
· A deep understanding of the industry and its market.
· Excellent customer service orientation.
· Analytical and strategic thinking abilities.
· Leadership and team management experience.
Significant Interfaces / Partners:
Flight Operations Management, Sales & Charter Department, Management
Qualifications: Education / Experience:
- Three- five-years Marketing experience, preferably working in Part 135 aviation industry or high-end services industry.
- Bachelor's degree in marketing, communications or related field preferred.
- Understanding of branding, digital marketing and social media strategies.
- Strong project management skills.
- Microsoft Office experience required.
- Results-driven, creative and innovative.
- Exceptional communication skills both written and verbal.
Operational Demands:
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This Role has a Monday through Friday schedule with an occasional need to work evening or weekend hours. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Private Jet Center provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
