Demo

E-Commerce Marketing Specialist

Pro Food Systems Inc
Holts Summit, MO Full Time
POSTED ON 4/1/2025
AVAILABLE BEFORE 6/1/2025

E-COMMERCE MARKETING SPECIALIST

Reports to: Digital Marketing Manager

FLSA Status: Non-Exempt

SUMMARY

PFSbrands is seeking an E-Commerce Marketing Specialist to execute and optimize marketing initiatives across mobile apps, online ordering, third-party delivery platforms, and online catering. This role focuses on driving customer acquisition, engagement, and revenue by executing digital marketing strategies, managing campaigns, optimizing the online ordering experience, and analyzing data to maximize sales and customer retention. This is a great opportunity for a results-driven marketer to drive online sales growth for our franchise brands. Apply today and help redefine convenience and digital engagement in the QSR industry!

ESSENTIAL DUTIES AND RESPONSIBILITIES

Mobile App & Online Ordering:

  • Develop and execute campaigns to drive app downloads, registrations, engagement, and order frequency.
  • Optimize the in-app experience, ensuring seamless navigation, promotions, and loyalty program integration.
  • Manage push notifications, SMS, and email marketing to drive engagement and repeat purchases.
  • Work with the Digital Marketing Manager and development team to enhance app features and user experience.
  • Develop and implement app-exclusive promotions to boost adoption and retention.
  • Analyze customer behavior to refine user journeys and maximize conversions.

Third-Party Delivery (DoorDash, Uber Eats, Grubhub, etc.):

  • Develop and manage marketing campaigns promotions on delivery platforms.
  • Optimize menu listings and ensure brand consistency across all platforms.
  • Monitor customer reviews and ratings, implementing strategies to enhance brand perception and customer satisfaction.
  • Manage partnerships with third-party platforms.
  • Analyze order trends and customer insights to refine menu offerings and promotional strategies.

Online Catering (ezCater & Direct Channels):

  • Develop targeted B2B marketing strategies to attract corporate clients, event planners, and local businesses.
  • Optimize ezCater listings to improve search rankings and conversion rates.
  • Develop promotional campaigns to increase large-scale catering sales.
  • Collaborate with the Marketing Team to support catering marketing efforts through email campaigns, digital ads, and social media to increase inquiries and bookings.
  • Analyze order trends and customer feedback to refine promotional strategies and enhance demand forecasting.

Performance & Growth Analytics:

  • Track and analyze key metrics such as app downloads, conversion rates, AOV (average order value), CAC (customer acquisition cost), order frequency and retention rates.
  • Conduct A/B testing on promotions and messaging to optimize performance.
  • Leverage data insights to refine targeting strategies and personalize customer experiences.
  • Generate performance reports with data-driven insights and strategic recommendations for continuous improvement.
  • Stay informed on industry trends and competitor strategies to identify new growth opportunities.

Collaboration & Innovation:

  • Work closely with franchisees and store teams to support local marketing initiatives, including app adoption, catering services and delivery.
  • Ensure digital marketing efforts align with broader brand campaigns to create a seamless omnichannel experience.
  • Collaborate with graphic designers and content creators to develop engaging digital assets.
  • Work closely with the Digital Marketing Manager and Brand Managers to plan and execute campaigns.
  • Maintain brand consistency across all digital platforms to deliver a cohesive customer experience.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • BA or MA degree in Marketing, Communication, Media Studies, or similar relevant field experience preferred
  • Experience in digital marketing, e-commerce or QSR marketing
  • Strong understanding of mobile app marketing, online ordering, and delivery platforms
  • Understanding of SEO and ASO (App Store Optimization) to enhance search visibility and drive conversions
  • Proficiency in analytics and performance tracking tools to drive decision-making and campaign optimization
  • Hands-on experience with email marketing or push notifications & SMS
  • Detail-oriented with strong project management, communication, and collaboration skills
  • Ability to thrive in a fast-paced, data-driven environment

WORKING CONDITIONS

  • Work is typically performed in normal office conditions.
  • Position requires infrequent travel to company events.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must be able to sit for prolonged periods of time in front of a computer daily.
  • Frequently required to stand; walk; and stoop, kneel, crouch or crawl.
  • Must have visual and hearing acuity.
  • Ability to use hands and fingers to reach, lift and carry 25 pounds on a regular basis.
  • Digital dexterity and hand/eye coordination in operation of office equipment including a computer.
  • Ability to speak to, hear, and understand others via phone and in person in English.
  • Ability to travel via car or plane to company events or customer locations.

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a E-Commerce Marketing Specialist?

Sign up to receive alerts about other jobs on the E-Commerce Marketing Specialist career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$71,755 - $92,946
Income Estimation: 
$88,657 - $118,618
Income Estimation: 
$109,573 - $151,731
Income Estimation: 
$149,588 - $210,602
Income Estimation: 
$71,755 - $92,946
Income Estimation: 
$88,657 - $118,618
Income Estimation: 
$55,341 - $73,017
Income Estimation: 
$71,755 - $92,946
Income Estimation: 
$88,657 - $118,618
Income Estimation: 
$96,665 - $126,885
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Pro Food Systems Inc

Pro Food Systems Inc
Hired Organization Address Holts Summit, MO Full Time
Description: PEOPLE SUCCESS GENERALIST Reports to: SVP People Success FLSA Status: Non-exempt SUMMARY The People Success...
Pro Food Systems Inc
Hired Organization Address Holts Summit, MO Full Time
JUNIOR MAINTENANCE TECHNICIAN Reports to: Vice President of Manufacturing and Distribution FLSA Status: Non-Exempt SUMMA...
Pro Food Systems Inc
Hired Organization Address Holts Summit, MO Full Time
PROJECT SPECIALIST – EXECUTIVE OPERATIONS Reports to: Director of Executive Operations FLSA Status: Exempt SUMMARY The P...
Pro Food Systems Inc
Hired Organization Address Holts Summit, MO Full Time
INFORMATION SYSTEMS SUPPORT SPECIALIST – RETAIL TECHNOLOGY Reports to: Manager-Retail Technology FLSA Status: Exempt SUM...

Not the job you're looking for? Here are some other E-Commerce Marketing Specialist jobs in the Holts Summit, MO area that may be a better fit.

E-Commerce Marketing Specialist

PFSbrands, Holts Summit, MO

AI Assistant is available now!

Feel free to start your new journey!