Brand Manager

About Pro Lash:

We exist to complement her beautiful, empowering women to focus on their purpose while feeling confidently themselves. As we grow toward becoming the undisputed authority in lashes, we're seeking a Brand Manager who embodies our values and can help drive our mission forward.

Our Values in Action:

- Put Her First: Every brand decision starts with our customer

- Excellence Always: Lead with precision in everything we do

- Make it Simple: Keep brand execution clear and effective

- Focus Fiercely: Say no to good to say yes to great

- Growth Never Rests: Continuously improve our brand presence

Position Overview:

The Brand Manager will own the consistent execution of our brand vision across all touchpoints. This role requires strategic thinking, attention to detail, and a passion for premium beauty brands.

The Brand Manager will lead execution of brand and product strategies in all our markets.  You will play a critical role in shaping the future of the brand within the beauty space, ensuring that our products align with market needs, company objectives, and consumer expectations.You will drive cross- functional collaboration across the organization, particularly with product development, sales, and performance marketing teams to build brand equity, drive sales growth, and deliver impactful consumer experiences.

Primary Responsibilities:

Brand & Product Strategy & Execution: Help develop and implement strategies for the beauty portfolio, ensuring alignment with overall brand objectives. Lead the creation of brand plans, marketing campaigns, and product launches, ensuring the execution is on-brand, on-time, and on-budget. Guide brand expression across all consumer touchpoints.

Product Positioning & Messaging: Ensure the messaging and positioning of all our brands is differentiated in the markets we play in, especially North America. Drive consistency in brand voice across all channels and consumer touchpoints.

Go-to-Market Leadership: Creating go-to-market strategies for and campaign launches demonstrated by being the point person for briefing and communicating all requirements, budget and timelines to support Marketing, Sales and other cross-functional departments

Sales Enablement & Support: Partner with the sales team to ensure effective communication of product benefits and key selling points to customers. Create sales enablement tools, training materials, and related marketing collateral.

Promotional Marketing Materials: Own the development, management and review of all marketing and creative materials to support in-office visibility and pull through.

Market Research & Insights: Lead consumer, category, and competitive research to inform brand and product strategies. Analyze market trends, consumer behaviors, and competitor activities to ensure the portfolio remains competitive and innovative.

Cross-Functional Collaboration: Work closely with Product development, R&D, Sales, Marketing and Creative teams to bring new products to market.

Brand & Performance Metrics: Track key performance indicators (KPIs) for brand performance and drive measurable results in the beauty category. Provide regular reporting on brand health, performance metrics, revenue growth, and ROI of marketing investments.

Consumer Engagement: Build a deep understanding of consumer needs and desires and develop strategies to acquire, engage and retain consumers. Utilize both digital and traditional marketing channels to drive awareness and loyalty among target audiences.

Global Marketing: Lead the development and implementation of tactical marketing plans through personal and non-personal promotion that drive engagement and consumer demand across markets 

Required Qualifications:

• Bachelor’s degree in Marketing, Business or a related field
• 4-5 years brand management experience
• Beauty industry experience with proven success in managing a product portfolio and leading product launches preferred
• Premium brand background preferred
• Strong analytical skills with the ability to turn data and insights into actionable strategies.
• Deep understanding of consumer marketing, digital marketing, and trends in beauty health.
• Exceptional communication and presentation skills, with the ability to influence internal and external stakeholders
• Highly creative and innovative, with a passion for the beauty and wellness industry.
• Experience working in a fast-paced environment with a strong focus on growth and innovation.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
• Graphic design/Photography/Videography experience a plus
• 2nd language a plus

Essential Skills:

- Exceptional attention to detail

- Strong creative judgment

- Excellent communication abilities

- Project management expertise

- Strategic thinking capability

- Leadership potential

Compensation & Benefits:

- Salary: $100,000-120,000

- Comprehensive benefits package

- Growth opportunities

To Apply:

Please submit:

- Resume

- Portfolio of brand work

- Cover letter describing your approach to brand management

Location: Provo, Utah

Type: Full-time

Reports to: CMO