What are the responsibilities and job description for the Performance Creative Director position at Pro Standard?
Pro Standard is a leading name in the sports apparel industry, known for our innovative designs and commitment to quality. We pride ourselves on staying ahead of fashion trends and delivering products that resonate with our customers.
We are seeking a passionate and detail-oriented Creative Manager to lead our creative efforts and elevate our brand's visual identity in the marketing space. This role requires a deep understanding of the fashion industry and the ability to translate marketing objectives into compelling visual strategies.
The ideal candidate will be a collaborative leader with a strong understanding of content strategy, social media, design principles, and the ability to work effectively across cross-functional teams. They will be responsible for creating compelling content that aligns with the marketing calendar and supports the entire customer journey.
Key Responsibilities
Develop and implement creative visual strategies that align with the company's marketing goals and brand vision.
Lead the creative process from concept to completion, ensuring all deliverables meet the highest standards of quality and brand consistency.
Stay ahead of industry trends to ensure our creative strategies are innovative, forward-thinking, and set us apart in the marketplace.
Collaborate with the marketing team to ensure creative concepts are aligned with marketing strategies and objectives.
Conceptualize and oversee the creation of marketing campaigns across various platforms, including digital, print, social media, and in-store.
Requirements
Bachelor's degree in Marketing, Advertising, Graphic Design, or a related field.
~5 years of experience in a creative leadership role, content marketing or digital marketing, preferably within the fashion industry.
~ Strong portfolio showcasing a range of creative work and successful marketing campaigns.
~ Proficiency in design and project management tools (e.g., Adobe Creative Suite, Asana, Trello).
~ Strong understanding of digital marketing and social media platforms.
