Director of Business Development

 

We are seeking a Director of Business Development to lead the marketing and sales
efforts of a hospice health services company. This pivotal role is focused on building
and maintaining strong referral networks, driving patient admissions, and expanding the company's reach
within the hospice care market.

 

As Director, you will oversee the company’s sales and marketing strategy, develop targeted
outreach plans, and lead a team to achieve measurable growth in patient census and market
share. You will actively engage with nursing and assisted living facilities, hospitals, physicians,
payors, and other key stakeholders to establish partnerships, secure referrals, and strengthen
the company’s reputation as a trusted provider of hospice care.

 

The ideal candidate combines deep expertise in the hospice and elder care landscape with
exceptional marketing and sales acumen, leadership skills, and a results-driven mindset. This is
an exciting opportunity for a dynamic professional to drive tangible growth for a well-established
provider known for its commitment to quality care.

 

Business Development Strategy:
● Develop and execute a comprehensive business development plan aligned with the
company’s growth goals.
● Identify and cultivate relationships with key stakeholders, including SNFs, ALFs,
hospitals, physician groups, and payors, to drive referrals and partnerships.
● Represent the company at industry events, conferences, and networking opportunities to
enhance visibility and reputation.
Team Leadership:
● Build, lead, and mentor a statewide community liaison team, fostering a culture of
accountability and collaboration.
● Set clear KPIs and performance expectations for the team, monitoring progress and
ensuring alignment with company objectives.
● Provide coaching and development opportunities for team members to strengthen their
skills and effectiveness.

Market Analysis & Expansion:
● Conduct market research to identify opportunities for growth, including underserved
areas and emerging trends in hospice care.
● Develop and implement strategies to expand into new geographies and deepen market
penetration in existing locations.
● Partner with the operations and clinical teams to align business development efforts with
patient care delivery.

Stakeholder Engagement:
● Build trusted relationships with key stakeholders, including SNF and ALF administrators,
discharge planners, hospital case managers, and primary care physicians.
● Act as the liaison between referral sources and internal teams to ensure seamless
communication and coordination.
● Work with payors to understand reimbursement trends and payor mix, and incorporate
these insights into business development strategies.

Travel & Outreach:
● Travel extensively across the state to meet with stakeholders, attend meetings, and
oversee business development initiatives in various regions.
● Conduct regular site visits to maintain a visible presence and strengthen relationships
with local referral sources.

Reporting & Metrics Management:
● Develop and manage KPIs to measure the effectiveness of business development
efforts and ensure goals are met.
● Prepare and present regular reports to leadership, highlighting progress, challenges, and
opportunities for improvement.
● Use data and analytics to refine strategies and allocate resources effectively.

Qualifications
● Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field.
● Minimum of 5–10 years of experience in business development or sales, with at least 3
years in hospice, healthcare, or a related field.
● Deep understanding of the hospice landscape, including SNFs, ALFs, payors,
physicians, hospitals, and regulatory requirements.
● Proven track record of building and managing high-performing teams.
● Excellent interpersonal and communication skills, with the ability to build relationships
and influence stakeholders.
● Strong organizational and analytical skills, with experience managing KPIs and reporting
outcomes.
● Proficiency in CRM tools and Microsoft Office Suite.
● Ability to travel regularly across the state as required.

What We Offer
● A competitive salary and comprehensive benefits package.
● The opportunity to lead business development for a company with 20 years of
operational excellence and a strong reputation for quality care.
● A leadership platform to shape the company’s growth strategy and make a meaningful
impact on the lives of patients and their families.

Company Overview
This hospice health services company has been delivering high-quality care for over 20 years.
With $25–$30 million in annual revenue and a reputation for excellence, they are poised for
thoughtful growth. The company is committed to enhancing the lives of patients and their families
through compassionate, quality care.