What are the responsibilities and job description for the Product Marketing Specialist position at Procare Solutions?
Job Description
Job Description
About Procare
For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children. We recognize the responsibility that comes with nurturing and educating children, which is why our child care management solutions are designed to automate business processes, help ensure safety and compliance, communicate with families and provide educational resources and training to help teachers and children thrive.
Over 40,000 satisfied customers have chosen Procare Solutions as their trusted partner in providing exceptional care for young minds.
A Little About the Role
The Product Marketing Specialist will be part of the Marketing team and will work closely with other team members to support promotional activities, using their marketing expertise to help develop and execute marketing activities that will increase demand and drive revenue. They will work closely with the company stakeholders as it relates to product launches, market segmentation, competitive intelligence and creating compelling content for personas and job functions, along with sales enablement materials for sales and customer success. The Product Marketing Specialist will be experienced in both digital and traditional marketing and be highly skilled in verbal and visual communications. The individual is a team player who thrives in a fast-paced, growing company and energetically embraces the challenges of the B2B SaaS marketplace.
What You Will Do
- Collaborate with key stakeholders in developing product marketing collateral and content
- Work with product team to distill key functionality and benefits into core messaging
- Execute tasks for product launches working with extended team
- Create compelling content for personas and job functions
- Research and understand the competitive landscape and communicate to extended teams
- Collaborate on sales enablement needs with Sales and Customer Success
- Create content for corporate marketing collateral, website / blog / social media, and other initiatives
- Support the execution and optimization of integrated marketing plans to increase market share and competitiveness
Our Ideal Candidate Will Have
Why Procare?
Salary
70,000-$80,000 / year DOE
Location
While our preference is a candidate located in Denver, CO, this role is open to remote candidates in the following states : AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KY, ME, MD, MA, MI, MN, MO, NV, NJ, NY, NC, OH, OR, PA, TN, TX, VA, WA, WI.
Salary : $70,000 - $80,000
