What are the responsibilities and job description for the Director of Retail Marketing position at Procell?
Job Description
Key Responsibilities:
Qualifications
Qualifications:
About Us
Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell's products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a "can do" attitude is highly valued.
Key Responsibilities:
- Develop and implement retail marketing strategies to boost brand presence and drive sales.
- Lead shopper marketing initiatives, including in-store promotions, digital campaigns, and experiential marketing.
- Collaborate with cross-functional teams such as sales, product development, and creative to ensure cohesive marketing efforts.
- Lead FMOT design work (POP, Display, brilliant retail material), in partnership with the design and sales organization.
- Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies.
- Manage relationships with retail partners, media agencies, and other external stakeholders.
- Oversee the creation and execution of marketing materials for instore and online (retail media executions), ensuring alignment with brand guidelines.
- Monitor and report on the effectiveness of marketing campaigns both from an instore and online perspective, using data to optimize future initiatives.
- Manage budget allocation for retail marketing activities.
- Play a critical role in the commercialization and customer engagement efforts for the Duracell business.
- Lead omnichannel capability development inclusive of deep shopper learning, E-content development, E-comm/PDP guidance, omnichannel navigation, customer media evaluation and execution. Strategic focus on winning with Amazon. Pilot and assess delivery apps, including Instacart.
Qualifications
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 10 years of experience in retail marketing, with a focus on media and in store shopper marketing.
- Proven track record of developing and executing successful retail marketing campaigns (Instore and online).
- Strong analytical skills and ability to interpret data to drive decision-making.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Proficiency in marketing software and tools (Salsify.
- Strategic thinking and problem-solving.
- Leadership and team management.
- Creativity and innovation.
- Data analysis and interpretation.
- Relationship building and negotiation.
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
About Us
Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell's products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a "can do" attitude is highly valued.
