Director of Marketing

Company Overview

ProCircular is a people-first cybersecurity company focused on the careful balance between relationships and technical expertise.

With Headquarters nestled in Coralville, Iowa, and an additional office in Minneapolis, we are placed firmly in the heart of the Midwest. And while our regional presence is evident through our loyal client base, we extend our expertise far beyond geographical constraints. From small and medium-sized businesses to Fortune 100 giants, we have handcrafted, implemented, and battle-tested security plans for organizations within various industries, regardless of where they stand on the security spectrum.

Our team offers a comprehensive suite of services tailored to help organizations manage risk and proactively navigate the ever-evolving landscape of cybersecurity challenges. Whether through our expert risk assessments, security controls, network and physical testing, or our rapid and efficient incident response capabilities, we approach every service to safeguard our clients and their vital data, all while fostering trust-based relationships that underpin a resilient cybersecurity posture.

In our world, people are not just the end-users of technology; they are the guardians of digital security, and ProCircular is here to empower them every step of the way.

Position Summary

The Director of Marketing guides ProCircular’s marketing and branding efforts, leading the charge to tell the ProCircular story to clients, prospects, and partners. They will develop and execute a marketing plan built on fundamentals, data, and processes with creative and unique perspectives and surprising but approachable twists slightly outside of the mainstream competition.

This position delivers qualified leads to the sales team and drives visibility across key markets. With deep industry knowledge and experience in mid-market professional services, the Director of Marketing will challenge the status quo in cybersecurity marketing, highlighting what makes ProCircular unique.

Reporting to the Vice President of Sales & Marketing, this role oversees the Senior Digital Marketing Specialist and manages vendor relationships. The ideal candidate must bring innovation and forward-thinking ideas and leverage emerging trends, technologies, and opportunities to maximize ProCircular’s strengths.

To succeed in this role, the individual must effectively perform each essential job function, demonstrating the knowledge, skills, and abilities outlined below: 

Essential Job Functions (include but not limited to the following):

•  Develop and execute marketing strategies that provide excellent brand awareness and strong return on investment. 
• Create and manage a digital marketing strategy that generates qualified leads for the sales team.
• Oversee the marketing lead funnel and nurturing campaigns to qualify prospects and improve conversion rates.
• Manage client personas and draft targeted messaging to engage and attract ideal prospects. 
• Organize and facilitate client panels to shape internal messaging, service development, and other strategic priorities. 
• Plan, manage, and execute over 80 annual events, including speaking engagements, sponsorships, webinars, and industry conferences, primarily in Iowa and Minnesota. 
• Establish and optimize departmental processes and procedures to support the Marketing Department’s scalability in a fast-growing organization.
• Collect, analyze, and present data to track performance, identify trends, and refine strategy as needed.
• Strengthen and maintain our brand position to create a competitive advantage in key markets.
• Identify and pursue new opportunities that align with the brand and drive business growth.
• Lead external communications by overseeing the creation and management of content, including videos, media coverage, press releases, and other marketing assets.
• Collaborate with external agencies and internal stakeholders to develop and execute impactful results.

Position Requirements 

The requirements listed below are representative of the knowledge, skills, and abilities required. Employees who do not possess the requirements for a job at the time of hire will not be considered for the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

 Required Skills and Experience:

•  5 years of experience leading a regional marketing strategy in a mid-market professional services industry
•  Experience effectively marketing in cybersecurity, IT, or an applicable technical field
•  Proven track record supporting business-to-business (B2B) sales team with marketing strategies that drive revenue growth and client acquisition
• Experience collaborating with multiple departments and company leadership, leading to proven results
• Capable of working effectively independently and in a team environment
• Must be self-motivated, creative, and proactive
• Must be goal and detail-oriented
• Flexible and adaptable to changing work environment
• Willingness to try and fail, to own the failure, and to find a new way forward

Toolset

•  Proficiency with HubSpot and integration of data between a variety of tools
• Understanding of SEO/SEM and Google Ads
• Hands on experience with G4 (Google Analytics)
• Hands-on experience with organic and paid advertising on social media platforms
• Experience with data collection tools and aggregating data from several sources to provide actionable intelligence 
• Management of online presence and active daily content update, both manual and automated

Education and Experience Requirements:

BA/BS degree in marketing or related field, preferred

Travel Requirements: 

Occasional travel to support marketing and event efforts in ProCircular markets 

Employment Status

Full time, Exempt

Supervision Requirements

This position is responsible for managing the Senior Digital Marketing Specialist and Marketing Interns.

Performance Expectations

All teammates are evaluated at least annually on their performance based on the essential job functions in this job description, along with ProCircular’s Core Values:

It’s about people

 People define every part of our business. Growth potential is based on the abilities and personalities of the people involved. Technology solutions are a part of the equation, but it’s the people in an organization that define its true security. We work hardest when we’re supporting one another. We take care of each other; we take care of our families, and in doing so we take better care of our customers.

 Fear is the mind killer

 We don’t let fear define the need for our services and we don’t present a problem without discussing realistic response or mitigation options. There’s more than enough to worry about in life and plenty of people telling us to be afraid. We’re solutions people, not fear mongers.

Strong opinions lightly held

 Opinions are important—they coalesce facts, reason, experience, and judgment into actionable points of view. We present our opinions with logic and reason rather than emotions, offering several alternatives to each challenge and the supporting data. The rejection of an idea is not a rejection of the individual or their merit. Everyone has a voice and a chance to speak, regardless of title, station or seniority.

Quality over speed, speed over cost

Every organization must consciously balance quality, speed, and cost. We will always put the quality of our work first. We make great efforts to move quickly, but never at the expense of quality. While we strive to keep our services affordable, we never choose an inexpensive alternative that will adversely impact quality or speed.

 Cool heads, warm hearts

 We keep a cool head and help others do the same, especially in a crisis. We approach adversity with patience, logic, and understanding. Mistakes happen; we don’t hide, ignore, condemn, or fear them. Mistakes are opportunities to exemplify honesty, accountability, professionalism, tolerance, and grace. Instead of pointing a finger, we use humor, empathy, and fun when it matters most.

 R-E-S-P-E-C-T

We treat each other how we hope to be treated. We don’t yell; we aren’t condescending, and we always try to understand the other person’s perspective before reacting to it. We keep it light, and we listen. We extend this principle to our customers, and we understand that talking down to them is the easiest way to send them to a competitor.

Tomorrow just happened

Life is what happens when we’re busy making other plans. We work hard on today, but we’re always thinking about the future. We take extra time to make sure we’re learning and looking ahead. No matter what your discipline or area of expertise, you’re adding your capabilities to the long-term plan for the organization and its clients.