Marketing Director

Position Overview

We are excited to offer a unique opportunity for an experienced and strategic Marketing Director to make a significant impact within our organization. This person will oversee all marketing activities and strategy execution for a well-established agricultural fencing installation company. As a key leader within our organization, you will focus on maximizing Return on Investment (ROI) of our marketing budget across digital, print, and social media channels.  

This part-time role offers a potential career path to a full-time position in the future. The position may be performed remotely or in person at ProFence LLC’s Shippensburg, PA main office. If you thrive on creating innovative campaigns, excel at leading teams, and have a proven ability to deliver measurable results, we invite you to apply.

Key Responsibilities

·        Budget Management

o  Manage and allocate the annual marketing budget.

o  Continuously monitor and adjust spending and campaign performance to ensure optimal ROI.

o  Prepare regular reports highlighting spending efficiency and campaign effectiveness.

o  Strategically hire freelance specialists as needed.

·        SEO Strategy & Management

o  Collaborate with LaunchUX on a monthly basis to perform the following:

§ Routinely review and refine keyword strategies.

§ Monitor and improve click-through rates (CTR).

§ Track user engagement and site traffic to identify improvement opportunities.

o  Make data-driven recommendations to enhance organic visibility and website performance.

o  Optimize ProFence’s Google Business Profile listings.

·        Website Customer Experience

o  Monitor website design, traffic, and usability.

o  Collaborate with LaunchUX to implement key UX updates and upgrades as needed.

·        Google Ads Management

o  Partner with freelance consultant Daniel on a monthly basis to perform the following:

§ Identify and target high-potential geographic areas.

§ Develop and refine keyword strategies.

§ Review and optimize ad campaigns to enhance performance and maximize ROI.

·        Print Advertising Strategy

o  Routinely analyze and suggest target demographics for print campaigns.

o  Regularly assess print ad performance and recommend improvements to enhance targeting and outcomes.

·        Social Media Strategy & Oversight

o  Collaborate frequently with marketing specialist Abby to develop detailed analysis based on the following:

§ Review the performance of social media content.

§ Identify top-performing posts, themes, and visual content.

§ Recommend best social media platforms to use for each campaign, and tailor campaigns to each platform. Develop strategies for upcoming content topics, imagery, and platform-specific posts.

§ Initiate videography projects and video shorts for social platforms.

§ Plan advertising and lead generation strategies for all social channels.

o  Ensure all content aligns with brand messaging and marketing objectives.

·        Customer Insights, Competitor Activities, & Team Collaboration

o  Work closely with the Sales Director and sales team on a monthly basis on the following:

§ Gather customer feedback.

§ Identify emerging trends, customer concerns, and popular topics.

§ Attend sales meetings monthly

o  Integrate customer insights into marketing campaigns and messaging.

o  Analyze customer behavior and competitor activities to refine market strategies.

·        Brand Management and Marketing Collateral

o  Protect and ensure consistent use of the company logo and brand colors.

o  Maintain consistent branding across all channels.

o  Direct the design and use of marketing collateral and brand assets.

o  Develop innovative designs and incorporate technology into marketing materials and campaigns.

·        Trade Show Management

o  Evaluate trade shows (currently booked and potential) to strategize the best allocation of personnel and resources

o  Oversee show registrations, sign contracts, coordinate with show promoters and staff, and request fee payments.

o  Design trade show marketing strategies and oversee development and consistent use of booth designs and marketing collateral used at shows.

o  Attend trade shows several times each year for market research and customer engagement.

o  Manage delivery and storage of booth elements, oversee show setup crews and other ProFence personnel in attendance, and facilitate other onsite reservations (hotels, etc.) for colleagues.

·        Branded Apparel & Online Store Management

o  Oversee branded apparel initiatives.

o  Manage online shops.

Required Skills & Qualifications

·        Proven experience (3–5 years) in managing multi-channel marketing campaigns, with a track record of achieving measurable results in fast-paced environments. 

·        Exceptional attention to detail and organizational skills to prioritize and manage multiple complex processes effectively. 

·        Ability to analyze data and make informed, strategic decisions.

·        Ability to take initiative and responsibility; to work independently and as part of a team.

·        Strong budget management and ROI tracking capabilities.

·        Expertise in SEO, Google Ads, and social media marketing.

·        Experience in print advertising strategies.

·        Excellent communication, collaboration, customer service, and leadership skills for managing teams and projects, building relationships with stakeholders, and fostering collaboration across the company and in the community. 

·        Experience working with cross-functional teams (Sales, Creative, etc.).

·        Faithfully practice servant leadership; fully embrace and live out ProFence LLC’s vision, core values, and ethics.

Pay and Benefits: 

·        Part-time role of 25 hours/week.

·        Competitive pay [$40,000 - $80,000 per year] is based on experience and performance, with potential bonuses tied to company success. 

·        Stipend for medical insurance of your choice for you and your family. 

·        Matching retirement funds of up to 3% of gross wages may be contributed to ProFence-sponsored plans or personal retirement plans.

·        Paid time off.

·        Access to training programs, certifications, and leadership development workshops to advance your career. 

·        Regular team-building events, employee appreciation programs, and awards for outstanding performance. 

Why Join Us? 

We are excited to offer this opportunity to work with a well-established, growing company that values innovation, quality, and operational excellence. ProFence LLC is a leader in the agricultural fencing industry and has been providing livestock fencing for Pennsylvania, Maryland, Virginia, New Jersey, North Carolina, Delaware, and West Virginia for over 30 years.

Our goal is to provide the optimal fence installation experience for our customers, and to maintain a safe and superior workplace for our team members. We value each teammate, and we strive to live by our mission of “Empowering people to see their created value.”

Application Information: 

We invite you to take the next step in your career by submitting your application to join our team, where operational excellence and innovation are highly valued. Please provide your resume and a concise cover letter. Candidates selected for further consideration will be contacted to schedule an initial interview, with additional steps outlined as necessary.

For inquiries or updates regarding your application, please reach out to our HR liaison, Judy Nawa  Mon-Fri 8:00-5:00 at (717) 530-0128 or judy@profence.org. We look forward to welcoming a proactive and dedicated Marketing Director to our organization.