Property Revenue Directory - Texas Rattlers

Who We Are:

Position Summary/Objective:

The ideal candidate will be a self-starter who is energetic, creative, tactical and analytical with some experience in marketing, media and sponsorship sales as well as have a passion for delivering profitable revenue growth and results that exceed goals.

The Property Revenue Director for the Texas Rattlers will serve as a key revenue leader responsible for driving profitable growth across live events, media, sponsorships, and community partnerships within the team’s assigned market(s). This individual will be charged with developing and executing strategic plans that align with the PBR’s broader marketing and sales objectives while also addressing the unique dynamics of the Texas Rattlers brand. With a strong understanding of local fan engagement, market trends, and commercial opportunities, the Property Revenue Director will cultivate high-impact relationships and lead integrated campaigns that elevate brand awareness, increase attendance, and unlock new revenue streams. Success in this role requires cross-functional collaboration, entrepreneurial thinking, and a deep commitment to maximizing both short- and long-term value for the team and the league.

Essential Duties & Responsibilities:

• Develop a deep understanding of assigned market(s), including fan demographics, audience segmentation, consumer spending habits, effective marketing channels and cross promotional opportunities
• Research, identify and build relationships with new and existing contacts, including local venues, media, teams, corporations and business associations, to develop opportunities that drive incremental revenue
• Develop, present and execute a comprehensive and clearly defined revenue-based business plan that accelerates and achieves aggressive, profitable revenue goals
• Execute a complete marketing, media and promotional plan that utilizes, leverages and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions and PBR internal assets such as social, digital, live event, editorial and TV
• Evaluation of all aspects of live event revenue and ROMI, including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, pricing models, sponsorship and sales, non-traditional revenue and third party partnerships
• Act as PBR’s ambassador and advocate and fully integrate with counterparts at WME | IMG to leverage and maximize all opportunities with the PBR
• Work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
• Work with Finance/Accounting to manage event budgets and drive cost efficiencies
• Forecast revenue projections, perform risk analysis, and manage costs with PBR Teams marketing budgets
• Adept in adaptability and change management
• Maintain key metrics and provide weekly, monthly and quarterly reports to the VP, Marketing
• Additional duties as assigned

Knowledge, Skills & Abilities:

• Development of revenue-based business plans as well as short and long-term strategic marketing plans
• Experience purchasing and negotiating television, radio, OOH and digital advertising buys
• Budget development, management and forecasting skills
• Demonstrated successful experience in making written and oral presentations
• Exceptional oral and written communications skills
• Excellent organizational, planning and project management skills with a strong knowledge of event management including event planning, execution and marketing
• Ability to manage multiple projects simultaneously with varying priorities and deliver results on time and under budget
• A team player with the ability to achieve success in a changing environment
• Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)
• Previous sports and event marketing and sales experience - preferred
• Ticketing experience or venue box management experience – preferred

Education & Formal Training:

• B.A. /B.S. Marketing, Economics, Business, Journalism, Public Relations – preferred

Experience:

• 8 or more years of experience in Sports or Live Event Marketing
• Previous marketing, sales and box office management experience preferred

Working Conditions:

• Normal office hours Monday-Friday, with some weekends and extended hours
• 4 days in office - Stockyards, Fort Worth, TX
• Travel to events and meetings up to 25% of the time