What are the responsibilities and job description for the Social Media Marketing Manager position at Profiles?
A nationally recognized investment management firm is seeking an experienced Social Media & Content Manager for a Hybrid, Direct-Hire role based near Owings Mills, MD. This is a hybrid opportunity requiring on-site presence at least three days per week. Candidates must be local to the Baltimore, MD area.
Social Media & Content Manager Perks:
- Strategic Impact: Take ownership of high-visibility marketing campaigns and help shape the company’s voice across digital channels. Your ideas and insights will directly influence brand growth and engagement.
- Cross-Functional Collaboration: Work closely with talented colleagues across marketing, product, and sales to deliver seamless campaigns - gaining exposure to diverse business functions and deepening your leadership experience.
- Cutting-Edge Tools & Analytics: Access the latest digital marketing and analytics platforms to inform campaign strategy, measure results, and drive continual improvement.
- Learning & Professional Development: Build on your expertise through mentorship, ongoing training, and opportunities to lead new initiatives as the marketing team evolves.
- Comprehensive Benefits: Competitive health, dental, vision, 401K, and PTO from day one, plus a culture that values your contributions and supports work-life balance.
Social Media & Content Manager Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field or equivalent practical experience.
- 5 years of progressive experience in digital marketing, with a strong emphasis on content strategy and social media.
- Demonstrated expertise leading digital marketing campaigns within the financial services, investment management, or banking industry; direct experience navigating the complexities and compliance requirements unique to highly regulated environments.
- Proven ability to deliver measurable results through content-driven initiatives, multi-channel campaigns, and brand-building strategies.
- Deep understanding of digital marketing tools and principles, including SEO, SEM, social media management, and email marketing.
- Advanced analytical skills, with a knack for leveraging metrics and insights to optimize campaign performance.
- Proficiency with enterprise-level social media management platforms (such as Hootsuite, Sprinklr, or Hearsay Social) and Microsoft Office Suite.
- Experience collaborating across cross-functional teams (including compliance, legal, sales, and product groups) to ensure alignment and delivery of integrated marketing initiatives.
Social Media & Content Manager Responsibilities:
- Design, implement, and oversee integrated content and social media strategies that align with organizational goals and support brand growth.
- Lead the development and execution of comprehensive marketing campaigns, collaborating with internal partners including sales, product, and compliance teams.
- Manage and mentor team members and project contributors, ensuring deadlines, brand guidelines, and regulatory requirements are met.
- Analyze campaign and content performance, extracting insights to continuously improve engagement, reach, and ROI.
- Serve as a subject matter expert and resource for the latest digital trends, providing recommendations and training to internal stakeholders.
- Ensure seamless coordination and project management across marketing initiatives, from concept through execution and reporting.
- Participate in regular campaign reviews and audits, adapting tactics to meet changing business needs and market trends.
About Profiles:
An award-winning creative and marketing workforce solutions provider, Profiles places exceptional talent in Fortune 500 companies and top brands nationwide. Our dedicated recruiters represent a curated network of skilled professionals for contract, contract-to-hire, and direct hire roles. Profiles is headquartered in Baltimore, MD, with a distributed team of entrepreneurial professionals across the U.S. Browse new opportunities daily: www.careerprofiles.com
Profiles is committed to a long-term vision for diversity, equity, and inclusion. We set ambitious goals, measure progress, and work to create lasting positive change within our business and the industries we serve.
